A recent survey conducted by Amadeus and Tnooz highlighted that overall the industry and online travel companies in general are doing a fine job with travel search and shopping efforts, but there is still a way to go.
Industry respondents said:
- travel sites may be focused on things not as important to many users as originally thought
- consumers are becoming more loyal to a handful of sites than perhaps they were in the past
In this round-table webinar, industry leaders will discuss:
- The value of creating an experience which will result in site stickiness and loyalty
- Opportunities that lay ahead for travel companies who understand customer needs and shape their offerings accordingly
- What still needs to be done in the delivery of personalized offers ... and are they even as critical as we think
- Are OTAs making the right marketing investment in SEM, social media and video?
- The importance of traveler reviews on the shopping experience
Panelists for this FREE webinar are:
- Alix Arguelles, vice president for the online travel group, Amadeus North America
- Henry Harteveldt, founder and CEO, Atmosphere Research Group
- Rick Seaney, co-founder and CEO, FareCompare
- Kevin May, editor and moderator, Tnooz
- Gene Quinn, CEO and producer, Tnooz
This webinar took place on
THURSDAY 11 DECEMBER 2014Recording and slides:
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