In typical Virgin style, the company is teasing the launch of Virgin Hotels, its latest business strand, with a cool little video.
Virgin has used production and animation specialist Not to Scale and advertising company One Trick Pony to highlight many of the things travellers find frustrating about a hotel stay (think rubbish wifi) and promises to banish them forever.
There have also been further teasers for the launch since the end of August on Twitter using the #VirginRumors.
The company claims there has not been 'significant innovation in the hotel industry since the rise of the boutique hotel segment' and of course its hotel (scheduled to open in Chicago in December) will change all that.
A further property is slated for New York in 2016.
The hotels also promise to be full of the latest gadgetry such as room temperature control via smartphone.
Here's the clip: