Hi-tech body scanners at airports mayhavesplitopinion with consumers and privacy campaigners, but that hasn't stopped one airline from using them in a new ad campaign.
Virgin Atlantic has new branding to show off to the world so has put together another of its glossy new TV and web campaigns featuring the usual impossibly beautiful cabin crew and pilots, and slick graphics.
But clearly the body scanners are now becoming another part of the travel experience - so much so that Virgin has a segment in the ad dedicated to them (giving it a chance, of course, to show a man in his underwear).
Catch it at 0m:10s in...
httpv://www.youtube.com/watch?v=Hbib-A6NpW8