Viator is launching its mobile platform this week, as chief executive Rod Cuthbert hinted at in an interview a few months back.
The dedicated mobile platform will be available on Apple iPhones and other smartphone handsets and will allow users to search across 5,000 activities by destination or keyword.
Perhaps most importantly for the platform, Viator is allowing users to book products via the handset - a critical element of destination-based services so that travellers can select tours and activities when on location.
The system will also allow users to be connected directly to Viator agents to book over the phone.
Viator's editorial content will be featured on the mobile platform including 100,000 traveller reviews and photos.