For nearly as long as commerce has existed, consumers have gone to a marketplace to get the right product at the right price.
NB: This is a viewpoint by Melissa Maher, senior vice president of the Global Partner Group, at Expedia, Inc.
Today, that concept extends online. Shoppers can purchase personalized, handcrafted gifts on Etsy, purchase household goods or technology items on Amazon, and book travel experiences on Expedia.
In general, because marketplaces compile products or services from a broad array of providers, selection is usually more varied, availability is greater, and prices are more competitive.
However, have you ever wondered what drives the search results for that online query?
We are raising the curtain on what determines search results and hotel visibility in our dynamic marketplace in a new white paper: Understanding the Science Behind Expedia’s Marketplace.
For the past two decades, Expedia has constantly refined algorithms and tools to meet the needs of consumers and hotel partners. Consumers want to see hotels that meet their needs from the start.
Expedia has learned that prioritizing hotels based primarily on the quality of their content and offer provides the greatest shopping experience. Additionally, hoteliers indicate that they care deeply about visibility.
Expedia works closely with hotel partners to build unique tools in the marketplace that meet the needs of both hotel partners and consumers.
There are three key drivers that Expedia has relied on for many years to prioritize search results: Offer Strength, Quality Score, and Compensation (which is where tools like the new Accelerator come into play).
Our new whitepaper explains the details behind these three factors, how hotel partners can influence their search visibility, and why this is important for consumers.
Click here to download the free white paper -- or click on the image below.
No email or anything is required. Just click to view. It will display as a PDF in your browser, which you can print or download by using your browser's options.
NB: Tnooz will be hosting a Tweet Chat with the whitepaper’s author in the coming weeks. Please join in the conversation with the hashtag #ExpediaMarketplace.
NB2: This is a viewpoint by Melissa Maher, SVP, Global Partner Group, at Expedia, Inc. It appears here as part of Tnooz's sponsored content initiative.