UK online travel agency Sunshine has acquired online review site Real Holiday Reports for an undisclosed sum.
The purchase aligns with Sunshine's strategic goal of facilitating the most informed decisions for travelers seeking the best holidays worldwide.
Since acquiring the review site, the agency has tweaked the interface with a more responsive design while maintaining an ad-free experience.
Sunshine's managing director Chris Clarkson:
We’re always looking for investment opportunities and realholidayreports.com looked like it had real potential. We look forward to not just being able to offer great holidays to people through our travel agency websites, but also being able to help people decide where to go on holiday based on other holidaymakers’ experiences.
The review site will be operated independently from the agency.
NB: Digital travel image courtesy Shutterstock.