China's alternative accommodation provider Tujia.com has had its busiest ever day, netting 56,000 room night orders on August 5.
It says that this is the "highest [number of] single-day transactions recorded among those publicly disclosed in the house sharing field in China so far".
And in a wider context, it predicts "a new round of explosive market growth in the coming six to 12 months."
Earlier this summer Tujia bought mayi.com for an undisclosed sum and has included these bookings in the stats. Mayi is now pulling in 10,000 bookings a day, more than five times the amount of business it was doing before the takeover.
The scale of bookings illustrates the growing popularity and acceptance of house-sharing in China. Other stats show that groups and families comprise more than 70% of bookings, while durations of three nights and above account for more than 60%.
Tujia has access to 430,000 properties in China and overseas. Its outbound business is focussed on popular vacation hotspots for Chinese travellers across southeast Asia and is also growing rapidly.
Overall, Tujia's is seeing an annual transaction growth of 300% year-on-year.
The business, which has been around since 2011, has repeatedly tried to differentiate itself from house-sharing giant Airbnb. However its release announcing its record day refers to it as "the Airbnb of China."
As with most Chinese travel firms, there are some interesting names on the Tujia investor list including Ctrip, China's biggest OTA, and Expedia Inc's HomeAway.
Related reading from Tnooz:Tujia strengthens top slot in China’s home rentals market (June 2016)
Tujia, China’s HomeAway and Airbnb hybrid, closes $300M round (Aug2015)
Airbnb adds local VC partners to open doors in China (Aug 2015)