Travel social media monitoring brands TrustYou and ReviewAnalyst have formed a strategic partnership to combine their technology and coverage on a global scale.
The deal between US-based ReviewAnalyst and TrustYou from Germany will see them handle customers jointly on a global scale, the pair have confirmed this week.
While they will share responsibility for sharing customer service, TrustYou will provide ReviewAnalyst with its semantic technology and work on expanding the product's technology together.
Munich-based startup TrustYou [TLabs Showcase - TrustYou] has grown quickly since its launch in 2009, most recently securing a deal to assist in the overhaul the German star rating system for hotels.
ReviewAnalyst was originally a social media monitoring tool developed by Standing Dog Interactive and now works with more than 2,000 hotel brands, including the Starwood and Marriott chains.
The companies are insisting the deal is not a merger, but a partnership formed to improve management of international hotel chains.