Travel planning and online concierge service TripIt is launching Facebook Connect functionality to allow members to share and create trips on the social network.
The tie-in works by posting a user's trip information on Facebook and re-feeding responses back into the TripIt profile of a journey.
TripIt says the tool will also be useful for people to get "relevant and timely" advice which, in turn, will flow through the existing Tripit connections into mobile for on-the-move services and assistance.
Interestingly the launch is as a direct result of user demand for a connection between the two services and is one of most widely requested services of the year, TripIt says.
The development marks the end of a busy year for TripIt following the launch of suite of products, including most recently its Android app.
But more importantly the launch of Facebook Connect illustrates the growing desire by what were initially pre-trip planning services to integrate with platforms which are increasingly offering real-time functionality.
These links are also giving platforms such as TripIt a new distribution channel in terms of marketing to a wider audience.