TripAdvisor has forged partnerships with a number of holiday rental specialists worldwide as it seeks to offer local properties combined with consumer reviews.
The reviews giant has joined forces with Switzerland-based Interhome, Spain's Toprural, Australia's Stayz and France-based Akena Technologies which operates mediavacances.com.
TripAdvisor has been steadily building its holiday rental offering in the past few years with the acquisition of Flipkey in 2008 followed by the launch of the channel in 2009 and the acquisition of UK-based HolidayLettings in June last year.
These latest deals make TripAdvisor much more of a global contender and a greater rival to HomeAway which has made a string of acquisitions in the rental market in recent years.
The deals enable consumers to search across all partners with results presented in a single view on TripAdvisor.
Content from the four partners will bring Tripadvisor's holiday rental listings to 200,000 including existing inventory from its Flipkey and HolidayLettings brands.