More from Travelzoo as it starts to overhaul its online presence and face challenges from new distribution channels.
The travel deals publisher says it is committed to its popular and long-running weekly Top 20 email bulletin despite the rapid rise of social networks as primary communication channels.
"I do not see anything on the horizon yet that suggests email is not a brilliant method of reaching our subscribers," says European managing director Chris Loughlin who takes over as CEO in July 2010.
The company currently has **** subscribers around the world to its weekly blast of offers and deals.
But numerous studies have pointed to how email is no longer the automatic gateway to consumers it once was, especially amongst younger web users who have embraced sites such as Facebook as their main method of interacting with each other and brands online.
Loughlin says the company has made a number of efforts this year to push the brand into networks such as Facebook, building up a base of potential customers through Fan Pages.
More from Travelzoo as it starts to overhaul its online presence and face challenges from new distribution channels.
The travel deals publisher says it is committed to its popular and long-running weekly Top 20 email bulletin despite the rapid rise of social networks as primary communication channels.
"I do not see anything on the horizon yet that suggests email is not a brilliant method of reaching our subscribers," says European managing director Chris Loughlin who takes over as CEO in July 2010.
The company currently has 20 million subscribers around the world to its weekly blast of offers and deals.
But numerous studies have pointed to how email is no longer the automatic gateway to consumers it once was, especially amongst younger web users who have embraced sites such as Facebook as their main method of interacting with each other and brands online.
Loughlin says the company has made a number of efforts this year to push the brand into networks such as Facebook, building up a base of potential customers through Fan Pages.