This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality for May 2015.
May 13, 2015:
Travelodge unleashes Travelodgicals
- Budget hotel chain Travelodge is featuring the 'Travelodgicals' puppets as part of its £25 million marketing campaign. The promotion aims to highlight recent investment in the properties and the value the brand represents.
Tourism New Zealand relives memories
- #must do is a social media campaign from Tourism New Zealand across Twitter, Instagram and Facebook. Participants need to caption a photo with their 'must do' experience of the country and who they'd like to do it with to win a trip. The competition builds on the success of #NZmustdo
May 5, 2015:Bermuda Tourism Authority partners with Expedia
- The BTA is seeking to raise awareness of experiences in the destination via a tie-up with Expedia. The campaign goes across digital and social media as well as more traditional advertising.
VirtualTourist launches an events portal
- TripAdvisor's itinerary suggestion website VirtualTourist has added a portal for upcoming events at popular destinations, starting with Paris, Las Vegas, Long Beach, and Phoenix -- with plans to scale up to more than 100 spots via crowdsourcing.
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NB2: Travel image via Shutterstock.