TravelTainment, the Amadeus-owned technology brand, is well known for its focus on research and development - an area of the business championed by its enthusiastic chief executive, Andrew Owen-Jones.
Add Microsoft Surface into the mix and the result is a rather exciting interesting technology prototype for travel agencies.
TravelTainment purchased a Surface table earlier this year and started developing a number of applications over the summer.
The result is an retail agency-based tool which allows customers to browse a Google Earth mashup featuring 400,000 photos of hotels and points of interest in the TravelTainment system.
Customers can select individual properties to learn more about availability and facilities.
Once a product is selected the Surface table sends the information to the agent's desktop computer to finalise the details.
Owen-Jones says the table has the ability to "change the way people look and book travel in hte retail environment".
httpv://www.youtube.com/watch?v=V8dl8tvTfjs