Hotel technology giant TravelClick has acquired France-based TVTrip, in a bid to improve its marketing services to property owners.
No terms for the deal were disclosed.
TVTrip was created in 2007 as a service for hotels to create, produce and distribute videos on their websites and other platforms.
TravelClick says the company will join the other suite of services its offers to hoteliers to help with their digital marketing.
The three founders at TVTrip are included in the deal and will, in the words of TravelClick CEO Larry Kutscher, provide it with a "talented team with deep hospitality and media experience".
He argues that the acquisition will also give it:
"...a scalable platform that will enable us to produce and distribute video content that showcases the unique qualities of our clients’ properties, optimizes the content to improve the shopping experience and ultimately drives more bookings through their websites and other online channels".
One of TVTrip's biggest clients is Accor Hotels, producing more than 1,000 videos for the global chain in recent years.
A consumer-facing platform (TVTrip.com), one of the original elements of the TVTrip proposition, is no longer part of the core strategy despite it still being live and available to consumers.
TVTrip president Marc Ruff says:
"As one of the largest and most respected providers of technology and marketing solutions to hoteliers, we are confident that joining forces with TravelClick will allow TVtrip to expand our international reach, continue to innovate, and leverage TravelClick’s global infrastructure to service our customers."
The acquisition of TVTrip comes ten months after TravelClick was sold for $930 million to Thoma Bravo, a US private equity group which entered the hospitality sector for the first time via the deal.