Executives across the industry clearly have hopes as to where they want their brand to be, not least as the business continues to change at a dramatic rate.
EyeForTravel recently asked nearly 200 senior figures around the industry what they considered to be the most areas of investment, what are the biggest opportunities, and their communications channels with customers.
The areas of responsibility fell into the following categories:
- Marketing - 38.7%
- Innovation/digital - 11.8%
- CIO/CTO/CMO - 9.2%
- Revenue - 9%
- Sales - 6.7%
- Infrastructure/IT - 4.2%
- Data management - 2.5%
- Other - 17.6%
Here is an infographic with the results:
NB: Wish list image via BigStock.