Travel apps are coming thick and fast this week with new iPhone and iPad releases from Travelzoo, ebookers and hotels.com.
Just hours after hotels.com releases its funky new iPad app, ebookers quietly unveils it's own hotels offering.
Then, news from Travelzoo, which not wanting to be left out, plans to unleash its first European iPhone app on Monday.
The irony of this sudden flood of new apps will not be lost on those that read the today's Talking Travel Tech blog which gives an account of when and why we cover apps.
The ebookers app is more functional with similar search and filtering capabilities to hotels.com but less of the bells and whistles - not always a bad thing although tablets lend themselves to those richer features.
Travelzoo's iPhone service, meanwhile, gives users in the UK, Germany, France and Spain access to travel, entertainment and local deals.
The service comes two months after the release of the app for the US market, which has received 75,000 downloads so far.
As well as Travelzoo's Top 20 and deals near me functionality the app features an Inspire Me section with a photo collage, rolling deals and a map view of deals.
Press information from the deals specialist highlights how the release of the European app is scheduled for a day before Apple's iPhone 5 on October 4.
It's incredible how an industry working on such tight margins can afford to throw cash at these 'latest, best and most innovative' developments, or should that be, they can't afford not to?