Travel has emerged as the top performing sector in the latest App Benchmark from eDigitalResearch.
Search and find travel apps received an average satisfaction score of 83% in the study which covers 70 apps across eight different sectors including travel, flights and hotels.
The satisfaction score, based on elements including features, product information and overall experience, for hotels and flight apps was 81% and 75% respectively.
The National Trust app gained the best score within the travel sector with 89.5% while booking.com came top of the hotel sector with 87%, and the Lufthansa app, top for flights with 81%.
Scores of between 80% and 89.9% are seen as good while anything between 70% and 79.9% is judged as average.
Travel search and find apps were said to be easy to use and navigate with well laid-out information that was easy to digest.
Further findings from the study for all industry sectors show consumers:
- expect a range of products and information available via the app and not less than what they can access via the brand's website
- apps are expected to mirror websites but make information easier to view and digest
- functionality, such as the ability to check-in or book, is also expected to be on a par with company websites
The eMysteryShopper survey was conducted in August and September to compare the customer journey via an Apple device - iPhone, iPad or iPod Touch.