Menu
Home
Latest News
AI News
In Phocus
Events
Phocuswright
About Us
Home
Hot Right Now
Brands
Airbnb
Booking.com
Expedia
Google
Tripadvisor
Vrbo
Trends
Artificial Intelligence
Marketing
Distribution
Payments
Sustainability
Revenue Management
Health
Security
Sectors
Airlines
Business Travel
Ground Transportation
Hotels
Metasearch
Online Travel Agencies
Private Accommodation
Tours and Activities
Editors' Picks
Watch
PhocusWire on YouTube
Phocuswright on YouTube
WebInTravel on YouTube
Listen
How I Got Here podcast
In Phocus podcast
Events
Webinars
The Phocuswright Conference
Phocuswright Europe
WebInTravel
PhocusWire Pulse
Welcome to Pulse
Green Light For Ground Transportation
A New Traveler Experience
Emerging Innovation
Startups In The Spotlight
Rentals On The Rise
Travel Marketing Tactics
Progress In Travel Payments
Decoding Travel Security
A New Age For Social Media
Loyalty For The Long Haul
Safer & Seamless
Diversity In Leadership
Startups
Hot 25 Travel Startups 2024
Hot 25 Travel Startups 2023
Hot 25 Startups 2022
Hot 25 Startups 2021
Hot 25 Startups 2020
Hot 25 Startups 2019
Startup Stage
Phocuswright Innovation
Company Culture
Diversity and Inclusion
In The Big Chair
PhocusWire Vitals
AI Insights
Opinion
Financial Earnings
From Our Partners
Northstar Family
BHN Group
Business Travel News
Incentive
Meetings & Conventions
The Beat
TravelAge West
TravelPulse
Travel Weekly
TravelTech Show
WebInTravel
Travel Planning
News
/
Online
Canada’s travel advisor market holds steady as costs rise and tech evolves
By Phocuswright Research
|
February 23, 2026
Phocuswright Research's latest report offers a comprehensive look at Canada's travel advisor landscape.
Read More
News
/
Online
Personalization, content production challenge DMOs
By Abby Crotty
|
February 23, 2026
While still a primary goal, 45% of DMOs described their personalization efforts as “moderate” in 2026, down from 53% in 2025, according to Sojern's annual report.
Read More
News
/
Online
Wyndham working across AI platforms to drive direct bookings
By Linda Fox
|
February 20, 2026
Wyndham's CEO Geoffrey Ballotti discussed how the company's AI initiatives will help customers find its properties, boost the guest experience and increase direct bookings.
Read More
News
/
Technology
PhocusWire's weekly travel tech news briefs: HomeToGo, Hospitable, BCD Travel and more...
By PhocusWire
|
February 20, 2026
Keep up with all the latest people, partner and product news from around the global travel industry.
Read More
News
/
Online
Loyalty API platform Odynn secures $9.5M
By Abby Crotty
|
February 19, 2026
The company said fresh capital will be used to build its team, scale go-to-market efforts and "deepen integrations."
Read More
News
/
Online
Booking Holdings sees 20% rise in travelers booking multiple trip components
By Morgan Hines
|
February 18, 2026
The company also saw continued growth in both the U.S. and Asia in Q4 2025.
Read More
News
/
Technology
India-based MakeMyTrip, Ixigo working with OpenAI to expand AI capabilities
By Abby Crotty
|
February 18, 2026
The travel companies are working with the U.S. AI giant to advance trip planning and AI capabilities across their platforms.
Read More
News
/
Online
Vrbo partners with WeatherPromise to add weather-guarantee option
By Abby Crotty
|
February 18, 2026
U.S. travelers will now see the option to add protection to “select reservations” through Vrbo.
Read More
News
/
Online
Tripadvisor investor calls for management overhaul
By Linda Fox
|
February 18, 2026
Starboard said it has provided feedback on Tripadvisor's strategy and AI initiatives but believes the "status quo pace of change is unacceptable."
Read More
News
/
Technology
WebMCP offers path for travel sites to become ‘agent-ready’
By Morgan Hines
|
February 18, 2026
Travel was highlighted as a use case for the WebMCP standard driven by Google and Microsoft.
Read More
News
/
Technology
IHG plans AI-compatible hotel content platform
By Linda Fox
|
February 17, 2026
IHG, whose brands include Holiday Inn and Crowne Plaza, is grouping AI into three areas: guest acquisition, commercial optimization and cost efficiency.
Read More
News
/
Online
Airbnb's Reserve Now, Pay Later expanded globally
By Linda Fox
|
February 17, 2026
The accommodation platform tested the payment option last summer before extending it to U.S. travelers in August 2025.
Read More
News
/
Technology
Chief AI officer or CTO? Travel’s evolving executive playbook
By Morgan Hines
|
February 17, 2026
Amex GBT, Kayak, Expedia Group and Airbnb have adjusted their leadership teams to account for AI evolution.
Read More
News
/
Online
Ixigo eyes global expansion, acquires majority stake in Trenes
By Linda Fox
|
February 13, 2026
Ixigo expects “meaningful synergies” from the investment by combining Trenes' customer base and integrations with the Indian OTA’s product innovation and technological expertise.
Read More
News
/
Online
Google testing ad formats for travel in AI Mode
By Linda Fox
|
February 13, 2026
Google is testing ad formats in retail and said similar tests were happening in other industries such as travel.
Read More
More
Most Popular
Latest Stories
Most Popular
News
/
Online
Spain fines Amadeus €14.4M over traveler profiling pilot
News
/
Finance
OTA marketing spend creeps up despite talk of AI-driven efficiency
Opinion
/
Technology
The Plaid moment hospitality can't afford to miss
News
/
Technology
Amadeus, Accenture partner on new agentic advertising platform
News
/
Finance
Web Travel Group acquires hotel rebooking platform Pruvo
Latest Stories
News
/
Technology
PhocusWire's travel tech news briefs: Airbnb, Yotel, IHG and more...
News
/
Online
Inside the Philippines’ most overlooked $36B digital market
News
/
Technology
Expedia Group chairman Barry Diller cautions AI is no human replacement
News
/
Technology
Architecture, pace, culture: Navigating travel's AI transition
News
/
Finance
Juniper Group acquires Deem from Travelport
Subscribe Now!
Submit
I accept the
Terms and Conditions
and
Privacy Policy
.
Subscribe Now!
Submit
I accept the
Terms and Conditions
and
Privacy Policy
.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright
•
The Phocuswright Conference
•
Phocuswright Europe
•
Global Startup Pitch
•
Web In Travel
•
Retail Travel