Travel Inspiration

News / Technology

Amadeus' new interactive videos encourage traveler search and shopping

By Mitra Sorrells | March 6, 2018

Amadeus has created a new solution to help travel brands, destination marketing organizations, and online travel agencies use interactive video to facilitate consumers’ travel search and shopping.... Read More

Notated News / Technology

HomeToGo, Utrip, Vacasa and more news briefs today...

By PhocusWire | March 5, 2018

In today’s wrap-up of news in brief… HomeToGo expands South American presence… Cape Air and Utrip launch AI travel planning tool… MeetingPackage.com unveils dynamic pricing strategy… Bd4travel and... Read More

News / Technology

How travel brands are using WeChat to reach Chinese consumers

By Mitra Sorrells | March 1, 2018

With more than 963 million active users each month, WeChat is the leading social media app in China. Read More

Opinion / Technology

The democratization of travel and the future of airline innovation

By Kevin Krone - Uplift | February 28, 2018

The airline business exists to bring people together. An important part of the industry’s mandate should be democratizing the process of air travel, making new experiences and destinations affordable... Read More

Interview / Online

In The Big Chair - Brian Chesky of Airbnb

By Jill Menze | February 27, 2018

The three co-founders started Airbnb with an air mattress in their apartment. Now, the 36-year-old CEO oversees a travel company worth $31 billion. Read More

News / Online

Older travelers rely on OTAs, Gen Z looks to mobile for trip inspiration

By Jill Menze | February 20, 2018

Online travel agencies are the planning and booking tool of choice for older generations of European travelers, while younger consumers are increasingly turning toward smartphones before and during... Read More

Opinion / Online

The journey before the journey: How travel marketers establish trust with consumers

By Jim Price - PebblePost | February 19, 2018

The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional, aspirational and... Read More

TripAdvisor 2018 strategy hotels attractions mobile

News / Online

TripAdvisor bets on TV advertising, improved UX to restore profit in hotel segment

By Mitra Sorrells | February 15, 2018

TripAdvisor will expand its television advertising spending to $100 to $130 million for its hotel segment during 2018, with new creative and new markets, while simultaneously reducing online marketing... Read More

News / Online

TripAdvisor has revenue elsewhere to thank as hotel growth remains flat

By Mitra Sorrells | February 14, 2018

TripAdvisor turned in modest 5% growth in total revenue for 2017 but a notable 24% increase in revenue in its non-hotel category. Read More

News / Online

Battling external forces: How a startup competes in the tours market

By Jill Menze | February 14, 2018

The travel industry has yet to see a clear frontrunner emerge in the tours and attractions space. Be it for lack of the right idea or the right distribution model - or, most likely, both - no major or... Read More

News / Technology

What airlines can gain from thinking like Netflix

By Jill Menze | February 12, 2018

A main reason for the omnipresence of Netflix is the technology’s ability to personalize recommendations to viewers. Read More

News / Online

Google simplifies travel search, leads for partners with new all-in-one mobile upgrade

By Mitra Sorrells | February 6, 2018

Google is adding new features to its travel search functions to add ease and speed for mobile users. Read More

Bing Phocuswright digital travel marketing study

News / Online

What travel marketers need to know for digital engagement

By Mitra Sorrells | February 6, 2018

Travel marketers should fine-tune digital strategies to attract new customers and reinforce loyalty among existing ones as they strive to prevail in the competitive landscape of online travel agencies,... Read More

News / Distribution

Research Spotlight: OTAs, the big getting even bigger

By PhocusWire | February 5, 2018

Competition to online travel agencies no longer comes from fellow OTAs and traditional suppliers. Read More

News / Technology

Research Spotlight: Mobile behavior of the US traveler

By PhocusWire | February 2, 2018

Cell phones are no longer devices for making calls. Though that was the primary function behind Apple’s first smartphone in 2007, reasons for mobile usage 10 years later look entirely different. Read More

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