Travel Inspiration

News / Online

Japan’s Travel.jp to provide content for LINE app’s new travel service

By Mitra Sorrells | July 13, 2018

Japan’s largest travel metasearch and content platform, Travel.jp, has inked a deal with LINE, the largest communication app in Japan, to power the price comparison and travel guide content for the... Read More

News / Online

VIDEO: Under the hood of cruise

By PhocusWire | July 9, 2018

The cruise industry is arguably the last bastion of what some consider the "old model" of travel distribution. Read More

News / Online

Research Spotlight: A shift in how leisure travelers shop and book

By Jill Menze | July 9, 2018

The number of leisure travelers grew in 2017, and with that, so did the options for consumers to shop for and book travel. Read More

Merlin Entertainments Alipay partnership2

News / Distribution

London attractions court Chinese tourists with new Alipay partnership

By Mitra Sorrells | July 3, 2018

Popular attractions such as the London Eye, Madame Tussauds London, London Eye River Cruise and more, will now accept Alipay for the purchase of tickets. Read More

News / Online

Q&A: How brands are using WeChat to attract travelers

By Mitra Sorrells | June 27, 2018

Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More

News / Online

The fragmented landscape of travel brands in Google’s organic search

By Mitra Sorrells | June 26, 2018

The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs. Read More

News / Online

Study shows evolution of Google real estate for travel searches

By Kevin May | June 22, 2018

Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More

News / Online

Modern travel marketing, part 3: Email campaigns

By Mitra Sorrells | June 18, 2018

The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively. Read More

Interview / Startups

STARTUP STAGE: SeeVoov drives travel bookings through tagged videos

By Mitra Sorrells | June 12, 2018

SeeVoov provides tagged video content to help travelers select destinations, accommodations and activities. Read More

News / Online

Diners trust TripAdvisor over Yelp, Google for restaurant recommendations

By Jill Menze | June 12, 2018

TripAdvisor is asserting its position as an influencer in the restaurant scene with a new study claiming consumers prefer the platform as a dining resource over Google, Facebook and Yelp. Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

Interview / Startups

STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences

By Jill Menze | June 8, 2018

With TRILL, users can turn their Instagram content into bookable experiences. By using the platform, TRILL tastemakers earn cash when people book off their content. Read More

News / Technology

Facebook touts benefits of people-based travel marketing

By Jill Menze | June 7, 2018

With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More

News / Online

Modern travel marketing, part 1: SEO strategy

By Mitra Sorrells | June 4, 2018

Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More

Interview / Startups

STARTUP STAGE: Vivere uses AI to curate inspirational content

By Mitra Sorrells | May 30, 2018

Working with IBM Watson technology, Vivere uses artificial intelligence to easily organize and tag text and visual content about destinations around the world. Read More

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