Travel Inspiration

News / Online

How marketers should use Facebook's new Trip Consideration tool

By MDG | May 4, 2018

When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. Read More

Interview / Startups

STARTUP STAGE: Chozun offers blockchain system for experiences and loyalty

By Mitra Sorrells | May 3, 2018

Australian entrepreneurs Teresa Truda and Zia Word pivoted the focus of their app to Chinese outbound millennial travelers after they were accepted into Chinaccelerator, a Shanghai-based startup... Read More

Thomas Cook Qubit digital personalization

News / Online

How personalization is driving conversions for Thomas Cook

By Mitra Sorrells | May 3, 2018

Personalization of the digital experience is a primary strategy for brands looking to attract and retain customers. But one of the challenges is how to create personalization at scale and in a way that... Read More

Opinion / Technology

Why travel marketers should be "less perfect and more honest"

By Ari Lewine - TripleLift | May 1, 2018

For many families, a vacation is a huge investment. Paying for airfare, hotel rooms, meals and excursions for a family of any size typically costs thousands of dollars - not to mention valuable vacation... Read More

Interview / Technology

In The Big Chair - Gilad Berenstein of Utrip

By Mitra Sorrells | April 27, 2018

Utrip has accumulated about 400 million traveler preferences since it launched in 2011. The company works with brands such as JetBlue, TUI Group, Hilton and others to help their customers create... Read More

SDL AI machine learning content creation

News / Technology

How AI is rewriting content creation for travel

By Mitra Sorrells | April 25, 2018

Content is the foundation of a brand’s interaction with its customers. Whether in the form of a website, mobile app, emails, or a social campaign, the words a brand uses provide both information and... Read More

News / Startups

Culture Trip brings in $80M to build online travel agency

By Kevin May | April 24, 2018

Who said travel content sites were dead in an age dominated by large players such as TripAdvisor and long-standing niche sites already in the market? Read More

News / Technology

How TripAdvisor is using AI to "humanize" its review community

By Jill Menze | April 17, 2018

TripAdvisor is the most-visited pre-transaction travel website in the world - meaning hundreds of millions of visitors each month come to the site looking for travel recommendations. That’s a lot of... Read More

News / Online

TripAdvisor reminds the giants: we're still huge and influential

By Kevin May | April 12, 2018

The conversation in online travel circles has been dominated this year by new entrants and the age-old battles. Read More

Interview / Technology

In The Big Chair – Noreen Henry of WayBlazer

By Mitra Sorrells | April 12, 2018

Hotel brands, travel tech providers, airline vacation packaging groups and others use Wayblazer’s AI-powered recommendation engine to help travelers find the best destinations and products. Read More

Eye tracking Palace Resorts Expedia Group Media Solutions2

News / Technology

How this marketing campaign uses eye tracking technology to gauge traveler interest

By Mitra Sorrells | April 5, 2018

All-inclusive luxury brand Palace Resorts wants its guests to experience a worry-free vacation “without lifting a finger,” and now it is using eye tracking technology to translate that concept to a new... Read More

News / Online

QOTW: Something about engaging travel influencers

By PhocusWire | March 30, 2018

Quote from Kirk Crenshaw, CMO of Traackr. Read More

News / Online

Trip by Skyscanner makes its reviews and content available to partners

By Mitra Sorrells | March 30, 2018

Travel brands looking to offer more personalized content and recommendations to customers have a new resource to help them. Read More

News / Online

The state of influencer marketing for travel brands

By Mitra Sorrells | March 29, 2018

Photos, blog posts and other content shared by social media influencers can be an effective way for brands to communicate with consumers – particularly since surveys have found that between one-third to... Read More

News / Technology

Research Spotlight: How voice, chat and social are transforming the traveler experience

By Jill Menze | March 28, 2018

Further evidence voice technology is taking off: Almost half of smartphone-owning online travelers use a voice assistant, new research from Phocuswright shows. Read More

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