Travel Inspiration

News / Online

TripAdvisor reminds the giants: we're still huge and influential

By Kevin May | April 12, 2018

The conversation in online travel circles has been dominated this year by new entrants and the age-old battles. Read More

Interview / Technology

In The Big Chair – Noreen Henry of WayBlazer

By Mitra Sorrells | April 12, 2018

Hotel brands, travel tech providers, airline vacation packaging groups and others use Wayblazer’s AI-powered recommendation engine to help travelers find the best destinations and products. Read More

Eye tracking Palace Resorts Expedia Group Media Solutions2

News / Technology

How this marketing campaign uses eye tracking technology to gauge traveler interest

By Mitra Sorrells | April 5, 2018

All-inclusive luxury brand Palace Resorts wants its guests to experience a worry-free vacation “without lifting a finger,” and now it is using eye tracking technology to translate that concept to a new... Read More

News / Online

QOTW: Something about engaging travel influencers

By PhocusWire | March 30, 2018

Quote from Kirk Crenshaw, CMO of Traackr. Read More

News / Online

Trip by Skyscanner makes its reviews and content available to partners

By Mitra Sorrells | March 30, 2018

Travel brands looking to offer more personalized content and recommendations to customers have a new resource to help them. Read More

News / Online

The state of influencer marketing for travel brands

By Mitra Sorrells | March 29, 2018

Photos, blog posts and other content shared by social media influencers can be an effective way for brands to communicate with consumers – particularly since surveys have found that between one-third to... Read More

News / Technology

Research Spotlight: How voice, chat and social are transforming the traveler experience

By Jill Menze | March 28, 2018

Further evidence voice technology is taking off: Almost half of smartphone-owning online travelers use a voice assistant, new research from Phocuswright shows. Read More

News / Online

PODCAST: PhocusWire PundIT Show #9

By Kevin May | March 19, 2018

Valyn Perini, Stephen Joyce and Robert Cole get to grips with developments Airbnb and the potential for Amazon to make a return in travel (again). Read More

News / Technology

Voice tech in travel, part 3: The Skyscanner story

By Mitra Sorrells | March 19, 2018

Metasearch engine Skyscanner was one of the first travel sector brands to introduce conversational search interfaces. Read More

News / Distribution

Klook adds to management team with eye on global expansion

By Mitra Sorrells | March 15, 2018

Asia’s largest booking service for tours, activities and other in-destination services has appointed two executives to its management team as it looks to reach travelers around the world. Read More

News / Online

Data shows digital traveler indecision with websites and destinations

By Kevin May | March 15, 2018

Interesting findings shared by Travel Audience illustrate indecision by travelers when browsing for trips. Read More

Interview / Online

In The Big Chair - Mark Rabe of Sojern

By Jill Menze | March 15, 2018

As CEO, Mark Rabe has helped Sojern stay on various best places to work lists by fostering a culture of teamwork and innovation. Read More

News / Online

Ctrip's "virtual team managers" assist every one in 10 travelers

By Jill Menze | March 12, 2018

Ctrip’s virtual team managers, or VTM, served more than 10 million of the online travel agency’s 300 million registered members in 2017. Read More

News / Online

Facebook launches new targeted ad strategy for travel brands

By Mitra Sorrells | March 8, 2018

Facebook is using its knowledge of consumers’ online behavior to help brands market their deals and destinations to travelers earlier in their planning process. Read More

News / Online

Exclusive: TripAdvisor’s Dermot Halpin on the site’s landmark 100,000th experience listing

By Jill Menze | March 8, 2018

TripAdvisor is making history with a catamaran sailing expedition in Panama City Beach, FL, as it names the activity its 100,000th bookable experience on the platform. Read More

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