Looking and Booking: The Future of Search
With over 300,000 ratings and averaging 4.8 stars, the easyJet app is one of the most loved airline apps in the world. And if you take a quick look at its functionality, it’s not hard to see why.
Mobile boarding passes, real-time flight tracking, passport scanning, in-airport navigation, FLIO and Lucky Trip integrations—and now adding to that list of market-leading features, visual search.
With its new ‘Look&Book’ functionality, easyJet has tapped into Generation (I)nstagram who search, browse and get inspired for their next trip by looking at their friends’ holiday photos or by searching travel hashtags like #travelgram.
Dan Young, head of digital experience at easyJet, explains why visual search is a priority for the airline.
"Tech giants like Microsoft, Apple and Google have become smarter at understanding images, or what we’re pointing our phone at, over the past 20 years and now those same technological advances are available to us, the masses, because of mobile.
Phones have become so advanced that they’re starting to shift how society searches for the world’s information.
It’s this shift that inspired easyJet to develop Look&Book for their app.
With 43% of 19 to 28-year-olds using mobile devices to book holidays and 28% of people getting their travel inspiration from Facebook and Instagram , easyJet saw the huge potential in connecting the dots from someone seeing a photo and thinking ‘I want to go there!’ to actually booking the trip. The most obvious solution was visual search."
Get the free Mobile Travel Trends 2019 report to learn more about how easyJet are using visual search to drive bookings.
22% of web searches are now image searches.