Travel Inspiration

Interview / Startups

STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences

By Jill Menze | June 8, 2018

With TRILL, users can turn their Instagram content into bookable experiences. By using the platform, TRILL tastemakers earn cash when people book off their content. Read More

News / Technology

Facebook touts benefits of people-based travel marketing

By Jill Menze | June 7, 2018

With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More

News / Online

Modern travel marketing, part 1: SEO strategy

By Mitra Sorrells | June 4, 2018

Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More

Interview / Startups

STARTUP STAGE: Vivere uses AI to curate inspirational content

By Mitra Sorrells | May 30, 2018

Working with IBM Watson technology, Vivere uses artificial intelligence to easily organize and tag text and visual content about destinations around the world. Read More

News / Technology

Technology is driving "tidal wave of change" for booming travel industry

By Mitra Sorrells | May 15, 2018

The combination of strong economies around the world and rapid developments in technology are causing significant, fundamental changes in the business of travel. Read More

Interview / Startups

STARTUP STAGE: Tripcents brings idea-save-pay process to trip planning

By Kevin May | May 11, 2018

Founded in mid-2017, Tripcents has a different take on the trip planning model by tapping into one of the most important parts of traveling: paying for the trip. Read More

News / Online

TripAdvisor claims to influence 10 percent of $5 trillion global travel economy

By Jill Menze | May 10, 2018

TripAdvisor has issued another not-so-subtle reminder of its status and influence in the travel market - this time with the dollars to back it up. Read More

News / Online

How marketers should use Facebook's new Trip Consideration tool

By MDG | May 4, 2018

When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. Read More

Interview / Startups

STARTUP STAGE: Chozun offers blockchain system for experiences and loyalty

By Mitra Sorrells | May 3, 2018

Australian entrepreneurs Teresa Truda and Zia Word pivoted the focus of their app to Chinese outbound millennial travelers after they were accepted into Chinaccelerator, a Shanghai-based startup... Read More

Thomas Cook Qubit digital personalization

News / Online

How personalization is driving conversions for Thomas Cook

By Mitra Sorrells | May 3, 2018

Personalization of the digital experience is a primary strategy for brands looking to attract and retain customers. But one of the challenges is how to create personalization at scale and in a way that... Read More

Opinion / Technology

Why travel marketers should be "less perfect and more honest"

By Ari Lewine - TripleLift | May 1, 2018

For many families, a vacation is a huge investment. Paying for airfare, hotel rooms, meals and excursions for a family of any size typically costs thousands of dollars - not to mention valuable vacation... Read More

Interview / Technology

In The Big Chair - Gilad Berenstein of Utrip

By Mitra Sorrells | April 27, 2018

Utrip has accumulated about 400 million traveler preferences since it launched in 2011. The company works with brands such as JetBlue, TUI Group, Hilton and others to help their customers create... Read More

SDL AI machine learning content creation

News / Technology

How AI is rewriting content creation for travel

By Mitra Sorrells | April 25, 2018

Content is the foundation of a brand’s interaction with its customers. Whether in the form of a website, mobile app, emails, or a social campaign, the words a brand uses provide both information and... Read More

News / Startups

Culture Trip brings in $80M to build online travel agency

By Kevin May | April 24, 2018

Who said travel content sites were dead in an age dominated by large players such as TripAdvisor and long-standing niche sites already in the market? Read More

News / Technology

How TripAdvisor is using AI to "humanize" its review community

By Jill Menze | April 17, 2018

TripAdvisor is the most-visited pre-transaction travel website in the world - meaning hundreds of millions of visitors each month come to the site looking for travel recommendations. That’s a lot of... Read More

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