Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

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Interview / Startups
Hot 25 Travel Startups for 2023: Holibob
By PhocusWire | November 15, 2022
Holibob is the e-commerce engine for experiences, aggregating the world's best "Things to Do" so any travel brand, DMO or tour operator to can sell them. Read More
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Opinion / Online
How experiences will drive trip planning in 3 charts
By Douglas Quinby - Arival | November 15, 2022
The shift in demand toward experiences will reshape how and when consumers plan and purchase their travel. Read More
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News / Online
Uber adds Viator content, expands Uber Travel to 10K cities
By Mitra Sorrells | November 14, 2022
The Uber app now enables booking of a curated collection of Viator experiences in 14 cities around the United States, with the bookings fully managed by Viator.  Read More
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News / Online
New initiative forms to foster collaboration on climate change
By Kathryn Walson | November 14, 2022
The global TT4T initiative aims to engage the travel tech community in developing new solutions, which will be pilot-tested and refined through destination-level partners. Read More
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News / Startups
Where are they now? Revisiting the Hot 25 Startups for 2022
By Kathryn Walson | November 11, 2022
In preparation for Tuesday's publication of PhocusWire's Hot 25 Travel Startup for 2023, we checked in with the companies that made the cut one year ago. Read More
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News / Online
EasyJet holidays partners with Musement for tours and activities bookings
By Jill Menze | November 4, 2022
With the partnership, Musement will develop and power an easyJet holidays digital platform for tours and activities. Read More
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News / Startups
Online travel guide Live the World acquires Itinari
By Linda Fox | November 2, 2022
Live the World plans to integrate Itinari's travel stories and tips from residents with its digital interactive map. Read More
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News / Startups
Way raises $20M for hospitality brand activation platform
By Kathryn Walson | November 1, 2022
Way's platform helps luxury, lifestyle and boutique hotels enter the experience economy. Read More
WeTravel lands $27 million to add fintech solutions to platform
News / Startups
WeTravel lands $27 million to add fintech solutions to platform
By Linda Fox | October 25, 2022
The investment was led by Left Lane Capital with existing investors Base10 Partners and Swift Ventures and a number of angel investors also involved. Read More
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News / Online
Travel apps have work to do in improving customer satisfaction
By Kathryn Walson | October 24, 2022
According to a recent study from Applause, 37% of customers say travel apps have not been helpful in managing recent travel challenges. Read More
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News / Technology
Pace of innovation set to pick up in travel, but fraud worries grow
By Alfred Siew - WiT | October 19, 2022
Panelists at WiT Singapore discuss innovation around trip planning while also sharing concerns about fraud in the digital realm. Read More
Google tours
News / Online
Move to digital gains momentum in tours and activities sector
By Kathryn Walson | October 14, 2022
Online travel agencies will continue to accelerate the move to digital. And with niche OTAs entering the tours and activities market, consolidation is likely on the horizon. Read More
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News / Startups
Selina updates on public listing, reveals roadmap
By Linda Fox | October 13, 2022
The company, which announced a plan to go public via a business combination almost a year ago, says revenue for the first half of 2022 was $86 million, a 142% increase year-on-year. Read More
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News / Technology
Google adds new tools to help tours and attractions operators target customers
By Kathryn Walson | October 11, 2022
Google Maps now displays ticket prices for attractions to help people quickly compare prices across different partners. Read More
Phocuswright Conference 2022: A conversation with Tripadvisor’s new CEO
News / Online
Phocuswright Conference 2022: A conversation with Tripadvisor’s new CEO
By PhocusWire | October 10, 2022
Matt Goldberg sits down for his first interview as Tripadvisor CEO during The Phocuswright Conference in November. Read More