Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

How micro-moments can identify hidden patterns in traveler behavior
From Our Partners / Online
How micro-moments can identify hidden patterns in traveler behavior
By PhocusWire | July 29, 2025
Learn how Zartico helps destinations translate signals into strategy and moments into measurable results.   Read More
European acquisition revives Space Perspective's space tourism ambitions
News / Online
European acquisition revives Space Perspective's space tourism ambitions
By Brinley Hineman - Travel Weekly | July 25, 2025
Space Perspective appeared to cease operations earlier this year, but now the company seems to be back on track to eventual operation after being acquired. Read More
MakeMyTrip launches experiences booking platform, reports revenue and gross bookings increases
News / Online
MakeMyTrip launches experiences booking platform, reports revenue and gross bookings increases
By Abby Crotty | July 24, 2025
The India-based OTA launched its new tours and activities booking platform, also reporting positive results from the first fiscal quarter of 2026. Read More
Why are travel companies hesistant to sell ancillaries?
News / Online
Why are travel companies hesistant to sell ancillaries?
By Morgan Hines | July 24, 2025
While the ancillary market is lucrative, travel companies still face roadblocks when trying to incorporate extras into their sales model. Read More
All eyes on ground and sea transportation
From Our Partners / Distribution
All eyes on ground and sea transportation
By Noam Toister - Travelier | July 22, 2025
Travelier co-founder and CEO Noam Toister says the coveted connected trip won't happen until intercity buses, rail and ferries are as easily integrated into the itinerary as the flight and... Read More
PhocusWire Pulse LIVE STREAM: A New Traveler Experience
News / Online
PhocusWire Pulse LIVE STREAM: A New Traveler Experience
Travel Curious acquires Redeam to offer more services to experience providers
News / Technology
Travel Curious acquires Redeam to offer more services to experience providers
By Linda Fox | July 17, 2025
Travel Curious will integrate Redeam's technology and partner ecosystem into its platform, enabling it to offer more services to experience providers and make it easier for the travel industry to sell... Read More
European hotels rebuff Airbnb's overtourism claims
News / Online
European hotels rebuff Airbnb's overtourism claims
By Mark Frary | July 17, 2025
Airbnb alleges that hotels are to blame for overtourism in Europe, but hotels say that's not the case. Read More
Turning visitor data into intelligence for travel marketing
From Our Partners / Online
Turning visitor data into intelligence for travel marketing
By PhocusWire | July 15, 2025
This new five-part video series from Zartico provides expert insights for travel marketers on how to effectively use visitor intelligence to drive growth. Read More
PhocusWire's weekly travel tech news briefs: Mindtrip, Civitatis, Tripadvisor and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Mindtrip, Civitatis, Tripadvisor and more...
By PhocusWire | July 11, 2025
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
How social media and AI can work together for travel discovery
News / Technology
How social media and AI can work together for travel discovery
By Morgan Hines | July 11, 2025
At Phocuswright Europe, Judith Eyck of HolidayPirates and Adrian Villabruna of Videreo discussed how social media and AI may work together during the travel planning process. Read More
Investor grabs 9% of "undervalued" Tripadvisor Group
News / Online
Investor grabs 9% of "undervalued" Tripadvisor Group
By Linda Fox | July 3, 2025
Starboard said in an SEC filing that Tripadvisor shares were undervalued and that it would meet with the management and board of directors to explore opportunities to boost value. Read More
Loyalty in transition: Why the right rewards and ancillaries matter
Opinion / Online
Loyalty in transition: Why the right rewards and ancillaries matter
By Aleksander Kaczmarek - CarTrawler | July 3, 2025
Aleksander Kaczmarek, vice president of loyalty partnerships at CarTrawler, discusses the need for travel rewards that drive loyalty and revenue. Read More
Specialist travel brands on being agile and building trust amid volatility
News / Online
Specialist travel brands on being agile and building trust amid volatility
By Linda Fox | July 1, 2025
At Phocuswright Europe 2025, executives from CheckYeti and WingBuddy discussed what it's like to be a niche player in turbulent times. Read More
How the tourism industry can manage attractions overcrowding
News / Online
How the tourism industry can manage attractions overcrowding
By Marisa Garcia | July 1, 2025
Cities, operators and policymakers must reconsider ticket sales, who gets access and what fair visitation looks like as post-pandemic tourism rises. Read More
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