Another interesting integration between the world of social media and the reality of hotel stays with a deal signed between Topguest and the Caesars chain in Las Vegas.
Visitors to any of the group's string of properties and venues in the Nevada city will be able to tap into what is being touted as a "mobile-social network experience", provided by social technology platform Topguest.
The idea is that guests can get extra Total Reward loyalty points every time they check-in at one of the locations, sends a Twitter message or shares a picture using Instagram.
The so-called jackpot element is that each person is automatically entered into a prize draw at various times each day, with additional loyalty points awarded if they win.
The existing loyalty scheme by Caesars is billed as the largest US-wide customer scheme in the world of gaming, with 40 million-plus members.
Caesars says it sees "thousands"of geo-location check-ins, photos and tweets every year, thus the motivation for establishing the infrastructure to give guests an opportunity to earn loyalty points while they are in-resort.
Participating venues include: Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Rio All-Suite Hotel & Casino, Flamingo Las Vegas, O’Sheas Casino, Imperial Palace, Harrah’s Las Vegas, and Bally’s Las Vegas.