For marketers in the travel and hospitality industry, the race is no longer for bookings, it’s to win the entire customer experience.
Marketers and the travel brands need to answer to following questions if they want to win the customer experience:
- Is your company aligned across teams to support the customer’s journey?
- Does your company have a solid data foundation that unifies customer data across channels?
- Do you have the tools to send the best offer to your audience once you have this valuable data?
Tnooz and Adobe discussed this on a webinar which took place on Thursday 15 June.Julie Hoffmann, head of travel and hospitality strategy and marketing for Adobe was joined by Joshua Eli Young, VP of global partner alliances and strategies at its partner Valtech.
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