Only in China or Dubai could a hotel be built in just a few days, such is the availability of the workforce and, err, creative regulations in the construction industry.
Anticipating the buzz around the no small feat of building the vast majority of the 15-storey Noah's Ark Hotel in Changsha in just six days, a video was shot and uploaded to YouTube and other clip sharing sites.
The result? Almost four million views in four months, heaps of coverage around the world.
But - perhaps less anticipated - is that the hotel is not easy to find in search, such is the abundance of sites focusing on the time lapse video but not the hotel itself.
NB: Hat-tip 101Holidays.