Post-Christmas ad campaigns kicking in and having an effect with Thomson taking a massive jump in share of web traffic to leading UK travel websites.
The tour operator gained 1.75% market share to take top spot ahead of Expedia.
Thomas Cook also added a welcome 1.5%, while Lastminute.com lost 1.25%. Recently acquiredTravelRepublic gained 0.5% and Travelsupermarket returned to the top ten.
Most popular travel websites in the UK for the week ending December 31 2011:
Agencies
[table id=2826 /]
Destinations and Accommodation
[table id=2827 /]
Airlines
[table id=2828 /]
Travel search terms
[table id=2829 /]
NB: Data courtesy of Experian Hitwise
NB2:Image via Shutterstock.