Thomas Cook is in danger is slipping below metasearch and deal sites as it falls to its lowest market share of web traffic in the UK since at least the summer.
The troubled company saw its portion of traffic in the agency category decline to less than 4% this week, putting it just over 0.25% and 0.5% ahead of Travelzoo and Skyscanner respectively.
Market leader Expedia, in the meantime, has increased its share of the category 0.75%, a full 1% ahead of rival Lastminute.com. Opodo's return to the top ten was short-lived, falling out of the chart in favour of the .com edition of Expedia.
Most popular travel websites in the UK for the week ending December 10 2011:
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Destinations and Accommodation
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Travel search terms
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NB: Data courtesy of Experian Hitwise
NB2:Image via Shutterstock.