MARKETING: Travel ecommerce brands spent many years just thinking about the booking element of what they do that basic but vital areas of a website often slipped off the radar. Nowadays, landing pages for content (read: inspiration) are all the rage. But looking at what websites in other verticals are doing can be a good place to think again (rather than the now omnipresent big, impressive picture-led efforts). Read more on Leadpages.
More and more businesses and individuals are using landing pages to custom-tailor their marketing messaging to various traffic sources and customer types.
Many of these pages are not landing pages in the traditional sense (several are merely pages on a company’s website, sharing the same header and footer navigation as all other pages on the site), but there are innovative uses of static pages and content.
There are a number of interesting trends in web design, including sign-up processes, retargeting ads, showcasing customers, testimonials and imagery.
Read more on Leadpages
NB:Landing pages image via Shutterstock.