MARKETING: A perennial battle between the creatives and technical marketers - where the desire the usability and engaging design jars against those tasked with getting people in the front door. But does it actually matter who wins, or can there actually be peace in the valley? READ MORE on Search Engine Journal.
Designers bashing SEOs and vice versa. We all have been seeing this happening for a long while now - years, in fact. And it’s probably not going to end any time soon.
It might get nasty and more heated in a year or two, though. Unless, of course, both sides realize that they finally need to go along, that clients don’t give a crap about their altercation and are interested in one thing above everything else: a website that’s great usability, appearance and at the same time ranks well.
But what is the fight actually all about, does it make any sense, and what can be done?
READ MORE on Search Engine Journal
NB:Chess battle image via Shutterstock.