With all the talk about digital marketing, many would assume that good old fashioned above-the-line activity was a thing of the past.
But take SwissSkyDive, an online portal from Switzerland featuring all things related to jumping out of planes at high altitude and other such adrenalin-fuelled activities in-resort.
The company has taken the somewhat unusual route (for a small DMO player) of using outdoor advertising - or ambient media, as the marketing wonks would have us call it - to demonstrate the hedonism plus feeling one associates with activities.
Substitute the existing floor of elevators with a life-like image view of the city from above.
NB: With thanks to Chris Lake