ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

News / Technology

Travel marketers prepare for the rise of AI agents

By Morgan Hines | May 28, 2026

Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More

News / Technology

Direct Ferries launches ChatGPT app for search, discovery

By Morgan Hines | May 13, 2026

Bringing Direct Ferries into ChatGPT marks the next step in addressing the ferry segment’s fragmentation, according to CEO Niall Walsh. Read More

News / Finance

Expedia Group hits record Q1 profitability amid AI overhaul

By Morgan Hines | May 7, 2026

CEO Ariane Gorin shared concrete examples of how AI has driven performance across the business. Read More

News / Technology

DMOs shift toward destination-as-a-service model in AI era

By Morgan Hines | May 4, 2026

As travelers lean into AI travel planning, how can DMOs maintain and gain visibility? Read More

News / Technology

Hyatt talks up internal AI uses cases, efficiency

By Linda Fox | April 30, 2026

Hyatt CEO Mark Hoplamazian discussed the opportunity for AI to make the company more efficient and more effective in Q1 2026 earnings. Read More

News / Distribution

Hilton to bring app to more AI platforms

By Linda Fox | April 29, 2026

Hilton unveiled an Anthropic-powered AI trip planner in March. Read More

News / Finance

Booking Holdings’ play to keep travelers in ecosystem with AI

By Morgan Hines | April 28, 2026

The company shared strong Q1 results, AI updates and its outlook on the conflict in the Middle East. Read More

News / Technology

PhocusWire's travel tech news briefs: Virgin Atlantic, GetYourGuide, ATPCO and more...

By PhocusWire | April 24, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Tripadvisor, Viator expand AI partnerships with Claude, Alexa+

By Morgan Hines | April 23, 2026

Tripadvisor and Viator are expanding their AI efforts to support travel planning in Claude and Alexa+. Read More

News / Technology

EDreams introduces AI planner, ChatGPT app

By Morgan Hines | April 22, 2026

EDreams joins the string of travel brands with ChatGPT apps, including Expedia, Booking.com, Accor and more. Read More

News / Technology

Hyatt opens up ChatGPT to employees

By Linda Fox | April 20, 2026

Employees across finance, marketing and operations can access the artificial intelligence (AI) platform's capabilities to improve the customer experience. Read More