Hotelbeds is making significant investment in technology over the next five years as it strives to retain its position as one of the leading B2B bedbanks.
The TUI-owned company declined to give actual figures but says it plans to increase investment in technology over the period by 43%.
Accommodation and destinations sector boss Joan Vila describes the investment as 'a significant amount' and says the company sold 14 million room nights in the year ended 30 September 2011, a 25% increase on 2010.
Funds will be devoted to maintaining the speed of the system which at peak times during the year has to deal with more than 26,000 bookings a day.
B2B division strategy and IT boss Paul Anthony says the company is also considering cloud technology as it scales up its operation further and expands in new as well as existing source markets.
Mobile is another area for investment in terms of driving the business forward and hotelbeds is looking to ensure its accommodation and other destination product is deliverable to airline and agent customers offering mobile to consumers.
Anthony says hotelbeds' customers, which include KLM and easyJet, are also looking for the product to be segmented in different ways and delivered over various platforms including white label solutions and XML.
Vila also says the company is unlikely to be touched by consolidation in the bedbank sector because it already has scale and plans to grow organically.
"It's easier to grow organically than have the pain of an acquisition. We don't see the need, there is not a segment we are not supplying."
He adds that the bedbank sector does not have the 'same levels of risk' of other businesses in the travel industry.
The five-year growth plan also includes plans to increase the headcount by 1,000 with up to 60 new roles in IT including system architects and HTML5 developers.