Battle of the airlines continues in Brazil as TAM takes advantage of a sudden upturn in share of web traffic to leapfrog over rival carrier GOL.
TAM added 7% to its share of the airline category between September and October 2012. GOL also had a slight increase over the same period, but lost the top spot as a result of its rival's boost.
Most popular travel websites in Brazil for October 2012:
Agencies
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Destinations and Accommodation
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Airlines
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NB: Data courtesy of Experian Hitwise
NB2: Rio de Janeiro image via Shutterstock.