Fairly comprehensive survey conducted by travel social network WAYN for the World Travel & Tourism Council paints an interesting picture of use of digital in travel.
The study, carried out in conjunction with Frommer's Budget Travel magazine, asked nearly 3,580 people (780 US, 2800 non-US) a range of questions about how they plan, book and use technology with travel.
Which of the following do you use most frequently when travelling?
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When planning a trip, how many websites do you usually visit?
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Which of the following do you use when travelling overseas?
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Which of these services would you try with a trusted provider?
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One of the interesting elements of the survey is that the US respondents came from the Budget Travel audience, whereas the non-US were all WAYN members, perhaps signifying the differences in adoption on the social-type questions.