This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality for July 2015.

Wednesday 19 August 2015:

Starwood picks Revinate for reputation management

• The chain's 1,200 properties and headquarters will use the Revinate system to help understand more guest experiences, competitive analysis and other functions. Some of the Starwood hotels were existing Revinate customers prior to the chain-wide agreement.

Skyscanner adds TrustYou reviews to hotel channel

• The UK-based metasearch engine will add the Meta-Reviews service supplied by TrustYou, giving users the chance to browse properties based on categories including type, amenities, rooms and location. The deal includes reputation management tools for review analysis, surveys and other marketing functions.

Leonardo solves HotelsCombined image problem

• HotelsCombined is to add Leonardo-hosted hotel images to its main website and for partner brands on its affiliate network. The inventory includes over 1.5 million photos for around 100,000 properties around the world.

Monday 17 August 2015:

Airbnb reconfigures The Art of Travel

• The popular novel by Alain de Botton has been given a makeover of sorts in conjunction with Airbnb, with a new title: The New Art of Travel. The new edition of the 2003 classic features a new chapter by de Botton and foreword by Airbnb CEO Brian Chesky, as well as a new cover featuring a play on the sharing economy giant's logo.

Monday 10 August 2015:

Trivago selects TrustYou

• The Germany-based hotel search engine will use TrustYou's Meta-Reviews service to powers its reviews across 900,000 properties worldwide. Features will include categories covering location, food, room, value for money and vibe, as well as noting those that are verified. The reviews will be made available in 30 languages.

Marriott in direct booking marketing push

• The hotel chain has embarked on a campaign titled #ItPaysToBookDirect to encourage travellers to search and reserve their stays at a Marriott property on the home website. Consumers are being offered a 25% discount if they find a cheaper rate elsewhere on the web.

Greece enjoys GreekSummer campaign

• The social media push by the DiscoverGreece tourism organisation claims to have reached 13 million impressions in the week following its launch. Visitors to the country and its myriad of islands are being encouraged to post their pictures on various social networks using the #GreekSummer hashtag, with content collected on a dedicated MyGreekSummer website.

NB: Send links or releases related to travel marketing directly to Tnooz via email.

NB2: Travel image via Shutterstock.