DEVICES: Many startups focusing on mobile, especially in the travel sector, can perhaps be forgiven for trying to be all things to all people - overloading products with features and things people simply do not need. There are some great examples of how scaling back and rethinking the user process can actually work wonders. Read more on Fastcolabs.
The founders of Frontback originally made a much bigger, more complicated photo-sharing app.
When it wasn’t getting off the ground, they were faced with the big problems of high investor expectations and low valuation of a seriously complicated product.
Eight weeks from running out of money, they did a quick pivot, and the rest is history...
Read more on Fastcolabs
NB: Mobile design image via Shutterstock.