Social Media

Highs of social media and lows of distribution in the Long Tail of travel
News / Online
Highs of social media and lows of distribution in the Long Tail of travel
By Siew Hoon Yeoh | June 9, 2010
Making an enjoyable yet unique travel product available to a wider audience is difficult, as tour operators are continuing to find despite use of social media. Read More
Social media sites overtake search engines: travel must adapt quickly
News / Online
Social media sites overtake search engines: travel must adapt quickly
By Kevin May | June 8, 2010
Data showing that search engines now account for less traffic than social networks illustrates two things: search is changing forever and travel companies need to act fast. Read More
Virgin Holidays builds social web tools, looks to VTravelled integration
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Virgin Holidays builds social web tools, looks to VTravelled integration
By Kevin May | June 8, 2010
Tour operator Virgin Holidays is showing off plans this week to build a social media structure into its website, despite a network already existing within the group. Read More
Five tips to get that travel technology job application noticed
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Five tips to get that travel technology job application noticed
By Viewpoints | June 8, 2010
If the amount of job openings received over the past three months is an indicator, I would suggest that things are definitely looking up. Read More
Casa Velas Hotel offers decadent spa treatments and Twitter lessons
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Casa Velas Hotel offers decadent spa treatments and Twitter lessons
By Dennis Schaal | June 7, 2010
At the Casa Velas Hotel Boutique in Puerto Vallarta, Mexico, guests can soothe their spirits with "decadent spa treatments" and do a little Twitter and Facebook on the side. Read More
Seniors wants iPads, like Facebook, will read Frommers destinations guides
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Seniors wants iPads, like Facebook, will read Frommers destinations guides
By Dennis Schaal | June 7, 2010
AARP soon plans to introduce Frommer's destination guides and global events content on the senior organization's newly redesigned website. Read More
Six ways to use social media and search to handle a crisis
News / Online
Six ways to use social media and search to handle a crisis
By Viewpoints | June 4, 2010
Search and social media are two fast converging marketing techniques and there is an major opportunity for small to medium businesses to leverage them together. Read More
Tourism authorities starting to acknowledge Gulf of Mexico oil spill
News / Online
Tourism authorities starting to acknowledge Gulf of Mexico oil spill
By Kevin May | June 4, 2010
Six weeks on from the Deep Horizon accident and local tourist boards are trying to face down what is now considered to be the largest offshore oil spill in US history. Read More
American Airlines tests YouTube as a business to business channel
News / Online
American Airlines tests YouTube as a business to business channel
By Dennis Schaal | June 2, 2010
American Airlines has turned to YouTube as a means to market to small businesses. Read More
Avis tops new Social Media Popularity Index for car rental
News / Online
Avis tops new Social Media Popularity Index for car rental
By Kevin May | June 2, 2010
If a formula combining the number of fans and posts on Facebook with number of followers and tweets on Twitter is a reliable method of tracking popularity, then Avis is doing a good job. Read More
Inoqo admits using Twitter for hotel deals is not easy, scraps old business model
News / Online
Inoqo admits using Twitter for hotel deals is not easy, scraps old business model
By Kevin May | June 2, 2010
Back in October 2010 the idea behind Inoqo was at least worth checking out - provide hotels with a distribution channel via social network of the moment, Twitter. Read More
Guestcentric joins travel industry oil spill relief effort
News / Online
Guestcentric joins travel industry oil spill relief effort
By Kevin May | June 1, 2010
Hotel booking technology provider Guestcentric says it will waive fees for three months to hotels in the Gulf of Mexico region affected by the BP oil disaster. Read More
Facebook makes everyone a travel agent with Facebook Questions
News / Online
Facebook makes everyone a travel agent with Facebook Questions
By Kevin May | May 31, 2010
Another nail in the coffin of how-things-used-to-be-done with details emerging of how Facebook is developing a new service to allow anyone to become an expert. Read More
With Twitter blocked in China, Ctrip ramps up social media efforts for inbound travelers
News / Online
With Twitter blocked in China, Ctrip ramps up social media efforts for inbound travelers
By Dennis Schaal | May 28, 2010
With Twitter and Facebook blocked in China, Ctrip, the Shanghai-based online travel agency, is ramping up its social-media efforts as it targets inbound travelers from places like the U.S., the U.K.,... Read More
Travelocity Roaming Gnome joins FourSquare, heads to London
News / Online
Travelocity Roaming Gnome joins FourSquare, heads to London
By Kevin May | May 27, 2010
There's clearly no end to Travelocity mascot Roaming Gnome's enthusiasm for social media, this week trying location service FourSquare after its play on Chatroulette. Read More
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