Social Media

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Twitter troll slapped down by judge after poking fun at Thomas Cook, account now deleted

By Kevin May | September 24, 2012

When everyone is a "publisher" and says nice things about you, social media is wonderful, right? But companies are less impressed when the message is negative and the tone bitter. Read More

Traveller types based on social media and technology habits [INFOGRAPHIC]

By Kevin May | September 24, 2012

Is there a correlation between how consumers use mobile phones or embrace social media channels such as Twitter and the type of traveller they are and trips they prefer taking? Read More

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Thomson unveils £5.5 million advertising campaign, spotlights the Dreamliner

By Linda Fox | September 20, 2012

Thomson kicks off its latest brand campaign to customers tomorrow via social media channels, email and a dedicated website. Read More

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Human Brochures - another twist on the way to promote destinations using social media

By Kevin May | September 19, 2012

Marketers have tried all sorts of complicated and often clever ways of getting travellers to talk about the destinations they represent, with mixed results. Read More

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Augmented reality and filters gone mad - add the Northern Lights to any travel picture

By Kevin May | September 18, 2012

Such is the craze for allowing the amateur photographer to turn their images into semi-professional masterpieces via filters, all manner of services are now hitting the market. Read More

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A very rough guide for new online travel companies working with writers

By Viewpoints | September 18, 2012

It was Jorge-Luis Borges, the blind Argentinian poet-writer, who called shyness "evil". Read More

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Virgin America shows off cabin experience via frequent fliers and interactive video

By Linda Fox | September 14, 2012

Virgin America has pulled together a lot of different strands for its latest digital campaign Read More

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The power of reviews: a half-star difference can make or break a business

By Nick Vivion | September 12, 2012

Love it or hate it, Yelp is the standard bearer for local business reviews. With 78 million uniques searching 30 million reviews in Q2 2012, a good review on Yelp is a vital marketing tool - especially... Read More

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Hotel asset management is not just about costs - it MUST include internet marketing

By Patrick Landman | September 12, 2012

Traditionally, hotel asset management has been focused on operations and cost control as the main elements to consider. Read More

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Airports plot investment in mobile apps and social media

By Kevin May | September 11, 2012

The demands of always-connected travellers appear to be sinking in at airports around the world, with almost nine out of ten facilities committed to investing in mobile services. Read More

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What are hoteliers talking about when it comes to online reputation management?

By Josiah Mackenzie | September 10, 2012

We have collected some of the most popular questions hoteliers and others have about how to handle social media and the steps needed to implement a successful strategy. Read More

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Time to stop obsessing over Facebook LIKES - Were Here is the real metric for travel pages

By Viewpoints | September 4, 2012

We’ve got one message for travel brands using Facebook as a marketing platform - forget fixations over "LIKE" and focus on how many people are actually visiting your destination or attraction. Read More

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Mars Curiosity rover leaves first TripAdvisor review - not a happy visitor, might be fake

By Kevin May | August 31, 2012

Looks like the red planet might be giving scientists and NASA plenty to get excited over since the arrival of the Mars Curiosity rover a few weeks back. Read More

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Travel writers and bloggers - what technology do they use on the road? [INFOGRAPHIC]

By Kevin May | August 30, 2012

Writers and bloggers are arguably (or supposedly) at the sharp end of how travellers use technology before, during and after a trip. Read More

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Lessons learned in social media: How Vueling should have dealt with the hijack that never was

By Viewpoints | August 30, 2012

News in social media spreads fast, meaning we continuously remind our customers of the implications this can have on both customer service and crisis management for airlines. Read More

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