Social Media

News / Online

The power of reviews: a half-star difference can make or break a business

By Nick Vivion | September 12, 2012

Love it or hate it, Yelp is the standard bearer for local business reviews. With 78 million uniques searching 30 million reviews in Q2 2012, a good review on Yelp is a vital marketing tool - especially... Read More

News / Online

Hotel asset management is not just about costs - it MUST include internet marketing

By Patrick Landman | September 12, 2012

Traditionally, hotel asset management has been focused on operations and cost control as the main elements to consider. Read More

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Airports plot investment in mobile apps and social media

By Kevin May | September 11, 2012

The demands of always-connected travellers appear to be sinking in at airports around the world, with almost nine out of ten facilities committed to investing in mobile services. Read More

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What are hoteliers talking about when it comes to online reputation management?

By Josiah Mackenzie | September 10, 2012

We have collected some of the most popular questions hoteliers and others have about how to handle social media and the steps needed to implement a successful strategy. Read More

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Time to stop obsessing over Facebook LIKES - Were Here is the real metric for travel pages

By Viewpoints | September 4, 2012

We’ve got one message for travel brands using Facebook as a marketing platform - forget fixations over "LIKE" and focus on how many people are actually visiting your destination or attraction. Read More

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Mars Curiosity rover leaves first TripAdvisor review - not a happy visitor, might be fake

By Kevin May | August 31, 2012

Looks like the red planet might be giving scientists and NASA plenty to get excited over since the arrival of the Mars Curiosity rover a few weeks back. Read More

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Travel writers and bloggers - what technology do they use on the road? [INFOGRAPHIC]

By Kevin May | August 30, 2012

Writers and bloggers are arguably (or supposedly) at the sharp end of how travellers use technology before, during and after a trip. Read More

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Lessons learned in social media: How Vueling should have dealt with the hijack that never was

By Viewpoints | August 30, 2012

News in social media spreads fast, meaning we continuously remind our customers of the implications this can have on both customer service and crisis management for airlines. Read More

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TnoozLIVE - VIDEO: Marketing to the new traveller in Asia

By Kevin May | August 29, 2012

One of the most dynamic and connected regions in the world - but what are the trends in travel that are shaping how the industry is evolving? Read More

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Celebrity spotting: Wavii reveals top 10 star-studded destinations

By Nick Vivion | August 28, 2012

Social curation platform Wavii has provided some very useful data for those seeking to observe celebrities in their natural habitats: the top 10 destinations to spot celebrities, as reported by their... Read More

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Beyond social media - A rough guide to Employee Generated Content in the travel industry

By Viewpoints | August 28, 2012

While many hotels are still looking for that elusive social ROI, recent Panda and Penguin updates to Google (and Bing, too) suggest that direct bookings from social might not always be the right goal. Read More

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TripBirds swaps travel tips platform for social media-led hotel booking service

By Kevin May | August 28, 2012

Back in December 2011, TripBirds was one of many (many, many) so-called social travel sites, created so users can get tips from their friends using the social graph. Read More

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Thomson turns to Google+ Hangouts to welcome resort guests

By Nick Vivion | August 22, 2012

British holiday brand Thomson, one of the largest in the UK, is rolling out a new welcome program designed to acclimate holidaymakers prior to arriving at their destination resort. Read More