Social Media

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Should Tourism Australia react to the video of an Aussie's hate-filled rant at a tourist?

By Sean O'Neil | November 27, 2012

It's one of the tricky questions facing tourism boards and direct marketing organizations as they creep ever closer to becoming content producers, brand managers, and participants in social media... Read More

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Four principles for the open world [VIDEO]

By Kevin May | November 27, 2012

How often are we told that open travel systems will fuel innovation and then spearhead how the engine room behind the industry (ie technology) will evolve over time. Read More

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Pinterest warning after adventure brand hacked, saucy pictures posted with links to weird UFO video

By Kevin May | November 27, 2012

Twitter used to be a common place where people and brands often found their accounts hacked - but it now looks like the little rascals are turning their attention to Pinterest. Read More

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With Zapd, use your iPhone to build websites for viewing on any device

By Sean O'Neil | November 26, 2012

It's like a mobile-first Tumblr. Read More

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Turning the spotlight around - measuring the social media measurement tools for hotels

By Viewpoints | November 23, 2012

The hotel industry has a long history in customer experience measurement. Read More

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Generic search terms and who comes out on top for organic and paid search in travel

By Linda Fox | November 23, 2012

More insight into which brands are winning the organic and paid search game in the UK travel sector comes from Stickyeyes Read More

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The user experience revolution on mobile travel services: from mobile-first to mobile-only

By Viewpoints | November 22, 2012

Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large. Read More

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Online reputation directly affects revenue per room in hotels - so what to do about it?

By Josiah Mackenzie | November 22, 2012

Want to get some hard numbers as to how influential a hotel's reputation can be to the bottom line? Well, here you go. Read More

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Beyond the recipes and cats, how airlines and airports can also use Pinterest

By Viewpoints | November 21, 2012

Over the past 12 months, Pinterest has gone from being a relatively unknown website to being considered one of the most-engaging social networks around, and not without reason. Read More

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Social travel by numbers [INFOGRAPHIC]

By Linda Fox | November 21, 2012

Touristlink has created this infographic drawing together some of the numbers around how social media is influencing travel. Read More

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After letting locals run the Twitter account, VisitSweden now wants visitors to meet them

By Kevin May | November 21, 2012

Citizens of Sweden were thrust into the limelight this year when the national tourism authority gave them the chance to share their lives on its official Twitter profile. Read More

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Grand City Hotels rolls out anonymous guest socializing application, MeetMeIn

By Sean O'Neil | November 20, 2012

A quite interesting new way of hotel socializing is being implemented in the Grand City Hotels in Germany. Read More

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Social travel site Gtrot - 18 months, close to $1M in funding, two pivots, now a gift service called Boomerang

By Kevin May | November 19, 2012

Rather peculiar turn of events in the world of social travel media startups this week as Gtrot pivoted again to become a, err, gift sending service. Read More

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British Airways launches probe after Twitter account retweets F and C bomb-laden message

By Kevin May | November 17, 2012

Egg on its face and an investigation almost guaranteed to give the comms people at British Airways a sleepless night after its Twitter account had a meltdown. Read More

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Social travel initiative sees phone sent around the world - last spotted in Baku

By Linda Fox | November 16, 2012

It's the simple idea that are so often the best and sending a phone packed with social media apps around the world to get people talking and sharing fits right into the category Read More

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