Social Media

News / Online

Where are you on the Social Media Maturity scale?

By Viewpoints | November 7, 2012

In the old days, it was easy to understand the customer experience. You had your manager or salespeople walk around. You asked or incentivized your customers to complete comment cards or surveys. Read More

News / Online

Travel dreamers beware: Fake Instagram accounts offering free flights

By Nick Vivion | November 6, 2012

Fake Instagram accounts have been created for JetBlue, American Airlines, and Delta Airlines, some garnering thousands of follows. Read More

News / Online

What do Global Brand Pages on Facebook mean to travel? [Hint: quite a lot]

By Viewpoints | November 5, 2012

Whenever Facebook launches an update to its site it generally affects A LOT of people. One billion people, in fact. Read More

News / Online

Journeyful aims to liberate hotels from OTA bondage with social transactions

By Sean O'Neil | October 29, 2012

The startup thinks it can help a hotel win back more than 10% of direct channel business by tapping into the popularity of social networks. Read More

News / Online

Activities, social graph and the weather combined in new Facebook service

By Kevin May | October 29, 2012

Interesting fusion of attractions, weather information and social media put together in the UK, aimed at making it easier to discover new things to do whilst keeping an eye on the dreaded British... Read More

News / Online

Alitalia wanted to enjoy its biggest promotion ever, found itself on the end of a Facebook calamity

By Kevin May | October 29, 2012

Such good intentions from Italian carrier Alitalia when launching what it now says would've been its most wide-ranging promo ever - but ended up licking its wounds following technical issues with a... Read More

News / Online

Air Canada gets social media boost after helping to rescue a stranded sailor

By Sean O'Neil | October 26, 2012

It may be the heartwarming airline story of the year. Read More

News / Online

In a rare departure, airlines trump other companies in customer service via Facebook [INFOGRAPHIC]

By Sean O'Neil | October 23, 2012

An analysis finds that airlines addressed 69% of customer comments on airline Facebook pages, a higher rate than for any other industry sector. Read More

News / Online

Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere

By Kevin May | October 22, 2012

Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible. Read More

News / Online

Lowcostholidays scores a social media coup, while Thomas Cook scrambles to respond

By Sean O'Neil | October 17, 2012

Going viral on the Internet today is an amusing story in which Lowcostholidays stuck a little dagger in Thomas Cook UK and earned a lot of goodwill. Read More

News / Online

Airports plan social media spending boost [INFOGRAPHIC]

By Linda Fox | October 17, 2012

Following on from its studies into airlines' social media activity, Simpliflying has produced some research on airports and their plans for investment in the channel Read More

News / Online

Is this how Facebook fan pages work - beg then hurl abuse to get likes?

By Kevin May | October 15, 2012

Twitter and the comment sections of websites are well known for their so-called trolls - a not-so-cute term for those that use a public forum to attack or berate individuals or organisations. Read More

News / Online

What is Facebook at one billion users? It is more relevant to travel than ever [INFOGRAPHIC]

By Kevin May | October 10, 2012

Put aside the ROI of advertising on it and questions over how to perfect a social media strategy, Facebook at one billion users is an absolute beast of a platform when it comes to the numbers. Read More

News / Online

With help from BuzzFeed, Expedia gay marriage video goes (officially) viral

By Kevin May | October 10, 2012

What constitutes a successful social media campaign? Indeed, when is something that PRs and marketing types claim is "viral" ACTUALLY viral? Read More

News / Online

Privacy protection and data use still big concerns in social seating game [INFOGRAPHIC]

By Linda Fox | October 8, 2012

Social seating start-up SeatID ran a survey in August and September on travellers' attitudes to finding a buddy to sit next to while you fly Read More

Most Popular
Latest Stories