Social Media

Invasion of the privacy snatchers: How social media monitoring impacts consumer relationships [INFOGRAPHIC]
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Invasion of the privacy snatchers: How social media monitoring impacts consumer relationships [INFOGRAPHIC]
By Nick Vivion | February 20, 2013
Privacy is a hot-button issue these days - consumers are increasingly uncomfortable with the level of access the world has to their information, and those accessing said information are eager to keep... Read More
Hotels checking in with booking engines on Facebook and mobile - or maybe not
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Hotels checking in with booking engines on Facebook and mobile - or maybe not
By Kevin May | February 20, 2013
Booking engines within Facebook fan pages for hotels were once considered revolutionary, but it appears to be a growing trend for many property owners. Read More
Emirates wants to spread a little love through latest campaign [VIDEO]
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Emirates wants to spread a little love through latest campaign [VIDEO]
By Linda Fox | February 18, 2013
Emirates has created a series of 29 videos which the airline hopes people will share and use to connect with each other Read More
BBC defends suspension of Lonely Planet Thorn Tree as details emerge over original complaint
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BBC defends suspension of Lonely Planet Thorn Tree as details emerge over original complaint
By Kevin May | February 13, 2013
Lonely Planet and its BBC masters have said the recent suspension of the Thorn Tree forum was carried out in the interests of the community, rather than due to a specific threat of exposure. Read More
Love is in the air - Mr & Mrs Smith hopes so with Facebook trip hint service
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Love is in the air - Mr & Mrs Smith hopes so with Facebook trip hint service
By Kevin May | February 8, 2013
St Valentine's Day is upon us, which means every travel brand on the planet (kind of) is trying to woo lovestruck couples to splash out on a romantic trip of some kind. Read More
Social media in travel isn’t slowing down – it is evolving, with Twitter more than a social network
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Social media in travel isn’t slowing down – it is evolving, with Twitter more than a social network
By Viewpoints | February 8, 2013
When you take the social out of Twitter, what do you get? A stripped down content management system. Read More
Comtec takes search down the visual route
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Comtec takes search down the visual route
By Linda Fox | February 8, 2013
Travel technology company Comtec has developed a visual search interface to help provide inspiration for consumers and tailor holidays more effectively Read More
A deep dive into data to show how travel brands win or lose when using Facebook
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A deep dive into data to show how travel brands win or lose when using Facebook
By Viewpoints | February 7, 2013
With numerous brands actively competing for a consumer's business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that... Read More
Pinterest may be worth $2 billion, but travel brands struggle to keep pace
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Pinterest may be worth $2 billion, but travel brands struggle to keep pace
By Sean O'Neil | February 6, 2013
Despite lacking a marketing strategy, many travel brands are popular on the social scrapbooking site. Read More
Unfriended: What would a completely anonymous social network look like?
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Unfriended: What would a completely anonymous social network look like?
By Nick Vivion | February 5, 2013
With much of the privacy backlash centering on the usage of user data, there's most definitely a mini-revolt brewing - and the team at Spraffl are stirring the pot. Read More
Behold, the center of the Googleverse: It's all coming together for Ye Olde Small Business
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Behold, the center of the Googleverse: It's all coming together for Ye Olde Small Business
By Nick Vivion | February 4, 2013
Google has been on a steady march towards complete digital domination, acquiring companies that allow Google to burrow itself into pretty much everything and carving out a lucrative and inescapable... Read More
Big in the Big Easy: The super tech surrounding the Super Bowl
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Big in the Big Easy: The super tech surrounding the Super Bowl
By Nick Vivion | February 2, 2013
The superlatives are many: the Big Game in the Big Easy is touted as both the greenest and most technological on record. And with over 100,000 fans descended on the Crescent City - a nearly 33% increase... Read More
Facebook: 9 fresh examples of how travel marketers can unlock success
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Facebook: 9 fresh examples of how travel marketers can unlock success
By Sean O'Neil | January 29, 2013
Tips from Facebook's travel lead in Europe's DACH region and marketers from major travel companies that have seen high conversion rates from social marketing. Read More
Principles and science of persuasion [VIDEO]
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Principles and science of persuasion [VIDEO]
By Kevin May | January 27, 2013
In a world where many are bombarded marketing messages, word-of-mouth and the noise of social media, what compels consumers to still buy a product? Read More
Could technology-led Gen-Y throw a spanner in the business travel agenda?
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Could technology-led Gen-Y throw a spanner in the business travel agenda?
By Linda Fox | January 25, 2013
Not much scope for improving the business traveller experience it seems in 2013 as travel managers focus firmly on reducing cost as the priority Read More