Social Media

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A deep dive into data to show how travel brands win or lose when using Facebook

By Viewpoints | February 7, 2013

With numerous brands actively competing for a consumer's business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that... Read More

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Pinterest may be worth $2 billion, but travel brands struggle to keep pace

By Sean O'Neil | February 6, 2013

Despite lacking a marketing strategy, many travel brands are popular on the social scrapbooking site. Read More

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Unfriended: What would a completely anonymous social network look like?

By Nick Vivion | February 5, 2013

With much of the privacy backlash centering on the usage of user data, there's most definitely a mini-revolt brewing - and the team at Spraffl are stirring the pot. Read More

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Behold, the center of the Googleverse: It's all coming together for Ye Olde Small Business

By Nick Vivion | February 4, 2013

Google has been on a steady march towards complete digital domination, acquiring companies that allow Google to burrow itself into pretty much everything and carving out a lucrative and inescapable... Read More

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Big in the Big Easy: The super tech surrounding the Super Bowl

By Nick Vivion | February 2, 2013

The superlatives are many: the Big Game in the Big Easy is touted as both the greenest and most technological on record. And with over 100,000 fans descended on the Crescent City - a nearly 33% increase... Read More

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Facebook: 9 fresh examples of how travel marketers can unlock success

By Sean O'Neil | January 29, 2013

Tips from Facebook's travel lead in Europe's DACH region and marketers from major travel companies that have seen high conversion rates from social marketing. Read More

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Principles and science of persuasion [VIDEO]

By Kevin May | January 27, 2013

In a world where many are bombarded marketing messages, word-of-mouth and the noise of social media, what compels consumers to still buy a product? Read More

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Could technology-led Gen-Y throw a spanner in the business travel agenda?

By Linda Fox | January 25, 2013

Not much scope for improving the business traveller experience it seems in 2013 as travel managers focus firmly on reducing cost as the priority Read More

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Best day to post on Facebook fan pages - and other helpful tips for travel brands [INFOGRAPHIC]

By Kevin May | January 24, 2013

Is there a magic bullet for how travel brands can make the most of their thousands of fans on Facebook? Probably not - but some data analysis can help point the way. Read More

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Travel industry will benefit when real-time interaction in social media finally kicks in

By Sean O'Neil | January 23, 2013

Graph Search, check-ins, timelines, Twitter, fan pages, reputation management, user reviews, sharing - the list of disciplines and services are endless. Read More

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Facebook: Travel is behind other sectors with social marketing, but some brands have nailed it

By Sean O'Neil | January 23, 2013

When Facebook speaks, many people in the travel industry (often reluctantly) listen. No longer that upstart social thing for young folk - it matters to one billion or so people globally. Read More

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Shifting to mobile: Strong smartphone usage key to Gogobot latest release

By Nick Vivion | January 23, 2013

Gogobot has released an Android version of their heretofore iOS-only app, clearly doubling down on their newly minted mobile-first strategy after seeing rapid adoption among its user base. Read More

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Forget shoutouts - VisitNorway is going for the longest scream with latest campaign [VIDEO]

By Linda Fox | January 23, 2013

What starts as mostly ooohs and ahhhhs builds up to a scream in VisitNorway's latest marketing effort which is in celebration of the birth of artist Edvard Munch 150 years ago Read More

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Local intent and Graph Search on Facebook - joy or not for hotels?

By Viewpoints | January 22, 2013

It seems that Facebook’s new Graph Search could be poised to be a true threat to Google, Yelp and Foursquare. Read More

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Proactively managing online reputation works for hotels - so here is how you do it

By Viewpoints | January 21, 2013

Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care. Read More

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