Social Media

Rough guide to Japanese online travel - opportunities and challenges for international and domestic players
News / Online
Rough guide to Japanese online travel - opportunities and challenges for international and domestic players
By Viewpoints | January 21, 2013
China often gets the most attention in Asia-Pacific (especially by those looking in from the West) because of its sheers size and the social evolution that has taken place there in recent years. Read More
Turkish Airlines claims social media goal with Man U tie-up
News / Online
Turkish Airlines claims social media goal with Man U tie-up
By Linda Fox | January 18, 2013
Many of you will have seen the cute Turkish Airlines Legends of Board advertisement which has received more than 100 million views since being posted on YouTube in early December Read More
Facebook announces new product called Graph Search - implications for travel
News / Online
Facebook announces new product called Graph Search - implications for travel
By Nick Vivion | January 15, 2013
Facebook co-founder and CEO Mark Zuckerberg ended reams of speculation this week and announced a new product called Graph Search. Read More
KLM is at it again - combines the social graph, things-to-do and maps
News / Online
KLM is at it again - combines the social graph, things-to-do and maps
By Kevin May | January 15, 2013
Dutch airline KLM continually gets the attention of its peers around the industry, more often than not for simply doing things online that are more than just selling flight tickets. Read More
Top tech companies fail to shine in social media engagement stakes
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Top tech companies fail to shine in social media engagement stakes
By Linda Fox | January 14, 2013
The UK's fastest growing technology companies are not so speedy when it comes to engaging customers on social media according to a study Read More
Hello, Social Media Butler - a $47,000 hotel assistant to help share Barack Obama inauguration
News / Online
Hello, Social Media Butler - a $47,000 hotel assistant to help share Barack Obama inauguration
By Kevin May | January 14, 2013
In what would normally be filed under "More money than sense", one US hotel has created an eye-watering deal costing $47,000 which includes a Social Media Butler. Read More
American Express cuts deep in travel as digital revolution bites
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American Express cuts deep in travel as digital revolution bites
By Linda Fox | January 11, 2013
Online servicing is now the preferred channel for many American Express corporate customers as the company reveals sweeping international job cuts as part of the shift Read More
WAYN wants to be the social travel comeback kid in 2013
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WAYN wants to be the social travel comeback kid in 2013
By Linda Fox | January 7, 2013
Travel social network WAYN has been doing some soul-searching in recent months, chiefly: "How do you exist in the world of Facebook?" Read More
Lonely Planet closure of Thorn Tree triggered by letter to acting BBC director-general
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Lonely Planet closure of Thorn Tree triggered by letter to acting BBC director-general
By Kevin May | January 5, 2013
As Lonely Planet begins the process of reopening parts of its Thorn Tree forum over the coming month, details are beginning to emerge as to the circumstances surrounding its original closure. Read More
Passive no more: All hail the rise of the analytical consumer [INFOGRAPHIC]
News / Online
Passive no more: All hail the rise of the analytical consumer [INFOGRAPHIC]
By Nick Vivion | January 4, 2013
IBM has released an interesting report detailing the evolution of the consumer as an informed and analytical agent rather than simply a passive entity looking to be chauffeured along the zipping... Read More
Actions speak louder than tweets - a change in thinking from airlines with Twitter
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Actions speak louder than tweets - a change in thinking from airlines with Twitter
By Kevin May | January 2, 2013
Buried at the end of a promotional video for Dutch airline KLM just before Christmas was the following slogan: Read More
Lonely Planet forced to shut Thorn Tree forum over inappropriate content
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Lonely Planet forced to shut Thorn Tree forum over inappropriate content
By Kevin May | January 2, 2013
Lonely Planet has temporarily closed its well-known Thorn Tree community pages after bosses discovered some discussions breached editorial guidelines. Read More
Social media is dead - airline marketing in 2013 all about connected travellers and the real world
News / Online
Social media is dead - airline marketing in 2013 all about connected travellers and the real world
By Viewpoints | December 28, 2012
Let’s face it - social media is dead. There are over 200 airlines on Twitter today, for example, and the space is cluttered. Read More
Social media touchdowns in airline loyalty
News / Online
Social media touchdowns in airline loyalty
By Viewpoints | December 19, 2012
Passenger surveys repeatedly confirm what should be obvious: a positive travel experience is the most important aspect of any flight. Read More
What's pushing people to purchase on social media [INFOGRAPHIC]
News / Online
What's pushing people to purchase on social media [INFOGRAPHIC]
By Linda Fox | December 18, 2012
Lots of talk in recent months about purchasing via social networks, f-commerce and whether is will really take off Read More
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