Social Media

News / Online

Best day to post on Facebook fan pages - and other helpful tips for travel brands [INFOGRAPHIC]

By Kevin May | January 24, 2013

Is there a magic bullet for how travel brands can make the most of their thousands of fans on Facebook? Probably not - but some data analysis can help point the way. Read More

News / Online

Travel industry will benefit when real-time interaction in social media finally kicks in

By Sean O'Neil | January 23, 2013

Graph Search, check-ins, timelines, Twitter, fan pages, reputation management, user reviews, sharing - the list of disciplines and services are endless. Read More

News / Online

Facebook: Travel is behind other sectors with social marketing, but some brands have nailed it

By Sean O'Neil | January 23, 2013

When Facebook speaks, many people in the travel industry (often reluctantly) listen. No longer that upstart social thing for young folk - it matters to one billion or so people globally. Read More

News / Online

Shifting to mobile: Strong smartphone usage key to Gogobot latest release

By Nick Vivion | January 23, 2013

Gogobot has released an Android version of their heretofore iOS-only app, clearly doubling down on their newly minted mobile-first strategy after seeing rapid adoption among its user base. Read More

News / Online

Forget shoutouts - VisitNorway is going for the longest scream with latest campaign [VIDEO]

By Linda Fox | January 23, 2013

What starts as mostly ooohs and ahhhhs builds up to a scream in VisitNorway's latest marketing effort which is in celebration of the birth of artist Edvard Munch 150 years ago Read More

News / Online

Local intent and Graph Search on Facebook - joy or not for hotels?

By Viewpoints | January 22, 2013

It seems that Facebook’s new Graph Search could be poised to be a true threat to Google, Yelp and Foursquare. Read More

News / Online

Proactively managing online reputation works for hotels - so here is how you do it

By Viewpoints | January 21, 2013

Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care. Read More

News / Online

Rough guide to Japanese online travel - opportunities and challenges for international and domestic players

By Viewpoints | January 21, 2013

China often gets the most attention in Asia-Pacific (especially by those looking in from the West) because of its sheers size and the social evolution that has taken place there in recent years. Read More

News / Online

Turkish Airlines claims social media goal with Man U tie-up

By Linda Fox | January 18, 2013

Many of you will have seen the cute Turkish Airlines Legends of Board advertisement which has received more than 100 million views since being posted on YouTube in early December Read More

News / Online

Facebook announces new product called Graph Search - implications for travel

By Nick Vivion | January 15, 2013

Facebook co-founder and CEO Mark Zuckerberg ended reams of speculation this week and announced a new product called Graph Search. Read More

News / Online

KLM is at it again - combines the social graph, things-to-do and maps

By Kevin May | January 15, 2013

Dutch airline KLM continually gets the attention of its peers around the industry, more often than not for simply doing things online that are more than just selling flight tickets. Read More

News / Online

Top tech companies fail to shine in social media engagement stakes

By Linda Fox | January 14, 2013

The UK's fastest growing technology companies are not so speedy when it comes to engaging customers on social media according to a study Read More

News / Online

Hello, Social Media Butler - a $47,000 hotel assistant to help share Barack Obama inauguration

By Kevin May | January 14, 2013

In what would normally be filed under "More money than sense", one US hotel has created an eye-watering deal costing $47,000 which includes a Social Media Butler. Read More

News / Online

American Express cuts deep in travel as digital revolution bites

By Linda Fox | January 11, 2013

Online servicing is now the preferred channel for many American Express corporate customers as the company reveals sweeping international job cuts as part of the shift Read More