Social Media

WeChat 2018 rankings Dragon Trail Interactive

News / Online

Airlines, cruise lines see big gains in WeChat engagement

By Mitra Sorrells | February 28, 2019

According to a report from Dragon Trail Interactive, the top 10 airlines and cruise lines saw significant increases in WeChat activity in 2018. Read More

Interview / Online

Sounding Off: Being able to shift ad budgets will please all in travel (except Google)

By PhocusWire | February 22, 2019

Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More

News / Startups

China, part 3: The state of the travel startup ecosystem

By Mitra Sorrells | February 19, 2019

William Bao Bean of SOSV, Lio Chen of Plug & Play and Margaret Feng of Ctrip's Oasis Lab talk to us about China's startup ecosystem. Read More

News / Distribution

TourRadar works with Google Zoo for unusual multi-continent tour contest

By Mitra Sorrells | February 18, 2019

TourRadar's "Tour the World" campaign, with help from Google Zoo, is intended to introduce a new audience to its services as an online travel agency for multiday tours. Read More

News / Online

TripAdvisor credits “reinvigorated” hotel segment, sees growth in experiences and restaurants during 2018

By Mitra Sorrells | February 13, 2019

TripAdvisor reports improved hotel segment profitability and growing experiences and restaurants for 2018 financial results. Read More

News / Online

China, part 1: The big (and getting bigger) picture

By Mitra Sorrells | February 4, 2019

Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More

News / Online

Shifts in demographics, desired features drive cruise marketing strategies

By Mitra Sorrells | January 31, 2019

Data from MMGY Global points to growing interest in cruising among younger travelers and also a shift in features that influence purchase decisions. Read More

Cruise series part 4 digital marketing NCL

News / Online

Inside cruise, part 4: The marketing mix

By Mitra Sorrells | January 28, 2019

Norwegian Cruise Line chief marketing officer Meg Lee shares her thoughts on social media, paid search, content curation and how emerging technologies can be used in cruise marketing. Read More

News / Online

QOTW: Something about an ethical dilemma

By PhocusWire | January 25, 2019

Quote from Valerie Castillo, vice president of marketing for TrustYou, in an article on PhocusWire this week. Read More

News / Startups

When it comes to guest personalization, price is only one piece of the puzzle

By Valerie Castillo - TrustYou | January 23, 2019

A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers. Read More

Interview / Technology

In The Big Chair - Arnold Donald of Carnival Corporation

By Mitra Sorrells | January 9, 2019

Arnold Donald, CEO of Carnival Corporation, shares his thoughts on the cruise distribution landscape, how technology is improving the guest experience and advice on what makes a good leader. Read More

News / Technology

Inside cruise, part 1: Keys to the sector’s smooth sailing in the future

By Mitra Sorrells | January 7, 2019

In many ways, cruise is the outlier of the travel industry. While more travelers are turning to digital sources to book their travel – Phocuswright’s U.S. Online Travel Overview 2018 predicts online... Read More

Interview / Startups

VIDEO: TripElephant - Summit pitch at Phocuswright 2018

By Kevin May | December 17, 2018

TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More

Interview / Startups

STARTUP STAGE: Pebblar helps travelers create itineraries with DIY collaborative tool

By Jill Menze | November 29, 2018

Pebblar offers travelers a visual workspace to map and create itineraries. Think the functions of Microsoft Word and Excel, plus Google Maps, all in one collaborative, cloud-based software. Read More