Social Media

QOTW: Something about an ethical dilemma
News / Online
QOTW: Something about an ethical dilemma
By PhocusWire | January 25, 2019
Quote from Valerie Castillo, vice president of marketing for TrustYou, in an article on PhocusWire this week. Read More
New model hotel op-ed Gulati
News / Startups
When it comes to guest personalization, price is only one piece of the puzzle
By Valerie Castillo - TrustYou | January 23, 2019
A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers.  Read More
CEO interview Carnival Arnold Donald
Interview / Technology
In The Big Chair - Arnold Donald of Carnival Corporation
By Mitra Sorrells | January 9, 2019
Arnold Donald, CEO of Carnival Corporation, shares his thoughts on the cruise distribution landscape, how technology is improving the guest experience and advice on what makes a good leader. Read More
Inside cruise, part 1: Keys to the sector’s smooth sailing in the future
News / Technology
Inside cruise, part 1: Keys to the sector’s smooth sailing in the future
By Mitra Sorrells | January 7, 2019
In many ways, cruise is the outlier of the travel industry. While more travelers are turning to digital sources to book their travel – Phocuswright’s U.S. Online Travel Overview 2018 predicts online... Read More
VIDEO: TripElephant - Summit pitch at Phocuswright 2018
Interview / Startups
VIDEO: TripElephant - Summit pitch at Phocuswright 2018
By Kevin May | December 17, 2018
TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More
STARTUP STAGE: Pebblar helps travelers create itineraries with DIY collaborative tool
Interview / Startups
STARTUP STAGE: Pebblar helps travelers create itineraries with DIY collaborative tool
By Jill Menze | November 29, 2018
Pebblar offers travelers a visual workspace to map and create itineraries. Think the functions of Microsoft Word and Excel, plus Google Maps, all in one collaborative, cloud-based software. Read More
sojern raises 150M
News / Online
Sojern raises $120M, eyes new markets, verticals
By Jill Menze | November 13, 2018
Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More
Startup Stage Alpacr
Interview / Startups
STARTUP STAGE: Alpacr aims to create a social platform for avid travelers
By Mitra Sorrells | November 8, 2018
Founded in January 2017, Alpacr wants to serve as a digital diary for travelers, allowing them to consolidate insights and photos from their trips in one app and easily share them with others.   Read More
Travelers less concerned with social media, destination politics when finding and planning travel
News / Online
Travelers less concerned with social media, destination politics when finding and planning travel
By Jill Menze | October 29, 2018
Travelers are increasingly relying on technology to assist with their travel experiences, however, some of their travel preferences and choices may deviate from common thinking. Read More
mapify-seed-funding
News / Startups
Mapify plots expansion following $1.3M in funding
By Linda Fox | October 22, 2018
Social travel site Mapify gets $1.3 million in seed funding. Read More
Kaizen report marketing content
News / Online
Interactive content most effective marketing tool for travel brands
By Mitra Sorrells | October 19, 2018
Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social... Read More
VIDEO: Flytographer on the marriage between the Instagram generation and activities
News / Online
VIDEO: Flytographer on the marriage between the Instagram generation and activities
By Kevin May | October 11, 2018
There are some travel businesses that wouldn't have had the opportunity to exist less than a decade ago, such is the impact that technology and social behavior has had on the industry. Read More
What is next with WeChat marketing for travel brands?
From Our Partners / Online
What is next with WeChat marketing for travel brands?
By Sienna Parulis-Cook - Dragon Trail Interactive | October 9, 2018
Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social media platform WeChat, with its 1+ billion monthly active users, is the place to be. Read More
TripAdvisor's new focus on social has hurdles to overcome
News / Online
TripAdvisor's new focus on social has hurdles to overcome
By Jamie Biesiada - Travel Weekly | October 1, 2018
TripAdvisor will introduce a social media-like component to its website positions - but it is the beginning of an uphill battle to win consumers away from Facebook and other platforms, analysts caution. Read More
tripadvisor plots social network
News / Online
TripAdvisor plots social network, goes all-in on personalization
By Jill Menze | September 18, 2018
TripAdvisor is betting big on social media with the launch of “the new TripAdvisor” - a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and... Read More