Social Media

News / Online

HomeAway buys social media-driven vacation rental platform Second Porch

By Kevin May | May 11, 2011

Vacation rental giant HomeAway has acquired Second Porch, a service which allows homeowners and professional rental companies to promote properties through social media. Read More

News / Online

Bed and Breakfasts Kick Gas and transcend the doily

By Dennis Schaal | May 10, 2011

The Professional Association of Innkeepers International's B&Bs Kick Gas campaign is part of what might be considered an online rebranding campaign for the B&B industry. Read More

News / Online

How airlines use Twitter - April 2011 [infographic]

By Kevin May | May 9, 2011

TAM in Brazil is the newly crowned most prolific Tweeting airline on the web but is not the most engaging, according to to data from Eezeer for April 2011. Read More

News / Online

Facebook and YouTube tighten grip on social media

By Kevin May | May 8, 2011

If travel companies ever need proof why they should have a presence on YouTube and Facebook, it is here: the duo capture 75% of all visits to social networks in the UK. Read More

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Goby iPhone app becomes your social planner with recommendation feed

By Dennis Schaal | May 6, 2011

Activity inspiration firm Goby upgraded its iPhone app to give you personal recommendations on things to do near your desired location "today," "this weekend" or in the "next 7 days." Read More

Carnival Cruise Lines to use Facebook to promote Live Nation partnership

By Dennis Schaal | May 4, 2011

Carnival Cruise Lines entered into a marketing alliance with concert promoter Live Nation Entertainment and will hype the partnership in social media. Read More

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App creator claims credit for Osama bin Laden discovery

By Kevin May | May 4, 2011

It was only a matter of time - a "military grade" iPhone application targeted at adventure travellers, hikers and campers, is being touted as one of the tools used to trace Osama bin Laden. Read More

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Orbitz and Expedia go Hollywood on Facebook

By Dennis Schaal | May 3, 2011

If you monitor the efforts of Orbitz and Expedia on Facebook, then you'd have to conclude that travelers are demanding lots of celebrity gossip and contests. Read More

News / Online

Eight honest tips for travel entrepreneurs and their startups

By Viewpoints | April 29, 2011

Jim Hornthal has been in the travel industry for a long time. He often jokes that the first booking he made in online travel was at Kitty Hawk with the Wright Brothers. Read More

News / Online

TLabs Showcase - TraceMyTrip

By Kevin May | April 29, 2011

TLabs Showcase on travel startups featuring Australia-based trip planning and social network TraceMyTrip. Read More

Do cruise lines lack the online gene?

By Dennis Schaal | April 28, 2011

A new study on the digital competence of 89 travel brands found many cruise lines adrift and all of them missing from the Top 10. Read More

News / Online

KLM wants faces of Facebook fans on the side of an aircraft

By Kevin May | April 28, 2011

Okay, officially the most bizarre travel social media campaign of the year... perhaps. Dutch airline KLM is to cover an entire aircraft with faces of fans from its Facebook page. Read More