Social Media

News / Online

With social media, everyone now knows when you are an idiot on a plane

By Kevin May | November 13, 2011

Nobody is safe from so-called citizen publishers - especially when bad behaviour results in the full force of Miami's airport law enforcement becoming involved. Read More

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How airlines use Twitter - October 2011 [INFOGRAPHIC]

By Kevin May | November 11, 2011

Even before hitting its recent high profile fortnight, troubled airline Qantas had flown in to become the second most talked about airline on Twitter. Read More

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How Qantas REALLY used social media during the aircraft grounding

By Viewpoints | November 10, 2011

What a year this is turning out to be for Qantas. In June, the Chilean ashcloud crisis affected many of their flights for an extended period. Read More

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What happened when a hotel armed social media-loving clubbers with RFID wristbands?

By Kevin May | November 8, 2011

It was a curious move earlier this year when a hotel on the famous European dance music island of Ibiza decided to combine RFID technology with social media in a major way. Read More

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Social media becoming most important marketing channel for travel, PPC in fourth place

By Linda Fox | November 7, 2011

Social media's place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Read More

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When stars align: Exactly one year on, Qantas A380 engine problems, Twitter superstar on-board

By Kevin May | November 4, 2011

Quite a week for Qantas. After grounding its planes on Saturday, being forced to restart operations on Monday, surely nothing else could go wrong? Read More

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Social travel: Gogobot gets $15M, new Delta Air Lines app on Facebook

By Dennis Schaal | November 3, 2011

A lot of people, including investors in Gogobot and Delta Air Lines management, are betting on social travel -- or at least playing around with it. Read More

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Social media gurus should give Qantas a break

By Alex Kremer | November 1, 2011

If industrial unrest wasn't bad enough, Qantas is now being widely criticized for its social media efforts during the recent 48-hour shutdown. Read More

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Travel search within Facebook to find flights to see friends

By Kevin May | November 1, 2011

Here is an interesting idea being developed by Russian travel search startup Jizo to tap into the social graph in Facebook to help people search for flights to see their friends. Read More

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HOSCO creates social network for hotel and hospitality students

By Linda Fox | October 31, 2011

TLabs Showcase on travel startups featuring Switzerland-based HOSCO, a business social network for students in hotel schools and hospitality companies. Read More

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That social media thing: Who says what to whom in which channel?

By Kevin May | October 30, 2011

Even in 2011, with years of reading articles and attending seminars, masterclasses and conferences about social media under their belts, businesses still struggle. Read More

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mmMule connects locals and travellers with goods exchange service

By Kevin May | October 28, 2011

TLabs Showcase on travel startups featuring Australia-based mmMule, a social network for locals to connect with travellers, exchanging goods and experiences. Read More