Social Media

Expedia readies TripAdvisor spinoff citing hotel review reliability
News / Online
Expedia readies TripAdvisor spinoff citing hotel review reliability
By Dennis Schaal | November 22, 2011
As Expedia shareholders get set to vote Dec. 6 on the TripAdvisor spinoff, Expedia is telling potential investors that travelers overwhelmingly find TripAdvisor's user reviews to be reliable. Read More
How to combat Fake Review Optimization in travel
News / Online
How to combat Fake Review Optimization in travel
By Viewpoints | November 21, 2011
The first installment of this series showed how social media and search engine optimization aligned to create an environment that rewards hotels with high customer ratings. Read More
Orbitz Worldwide usurps Travelocity as AOL Travel primary partner
News / Online
Orbitz Worldwide usurps Travelocity as AOL Travel primary partner
By Dennis Schaal | November 17, 2011
Orbitz Worldwide disrupted Travelocity's more than decade-old relationship with AOL Travel and will become the portal's primary travel brand. Read More
Travellution attracts seed funding, launches public platform
News / Online
Travellution attracts seed funding, launches public platform
By Linda Fox | November 17, 2011
Travel social network Travellution has revealed seed funding of between Euros 100,000 and 200,000. Read More
TownWizard takes local events and information to mobile apps and websites
News / Online
TownWizard takes local events and information to mobile apps and websites
By Kevin May | November 17, 2011
TLabs Showcase on travel startups featuring US-based TownWizard, a hyper-local event and information platform for mobiles and the web. Read More
Facebook: Wisdom of Friends replacing Wisdom of Crowds in travel
News / Online
Facebook: Wisdom of Friends replacing Wisdom of Crowds in travel
By Kevin May | November 16, 2011
Facebook has turned into the new Google (in many, many respects) - and when it speaks, pretty much the entire business world has a tendency to listen. Read More
Social-led trip planning travel startups - more questions than answers
News / Online
Social-led trip planning travel startups - more questions than answers
By Kevin May | November 15, 2011
What is it about the idea of social media, trip planning, content-filled sites that seems to attract dozens of bright young things to the travel industry? Read More
Trippy raises $1.75 million in first round of outside investment
News / Online
Trippy raises $1.75 million in first round of outside investment
By Kevin May | November 15, 2011
Mobile and web trip planning platform Trippy has captured a $1.75 million round of investment, led by Sequoia Capital and True Ventures. Read More
Tnooz-Sabre FREE Webinar: Mobile and social media - sort the facts from the hype
Webinars / Online
Tnooz-Sabre FREE Webinar: Mobile and social media - sort the facts from the hype
By Kevin May | November 15, 2011
With the rapid advancements in mobile and social media, travel companies often find themselves struggling to separate hype from fact. Read More
Alert move: Travelocity to tweets from airports about Thanksgiving travel
News / Online
Alert move: Travelocity to tweets from airports about Thanksgiving travel
By Dennis Schaal | November 15, 2011
Travelocity is getting very social about the Thanksgiving travel crush this year as it will be tweeting various updates from five of the busiest airports in the US. Read More
Fake Review Optimization - How black hat masters beat the travel system
News / Online
Fake Review Optimization - How black hat masters beat the travel system
By Viewpoints | November 15, 2011
The first instalment covered the fusion of social media and search engine optimization, creating an environment that rewards hotels with high customer ratings. Read More
Travel businesses pledge to spend more on social media and mobile in 2012
News / Online
Travel businesses pledge to spend more on social media and mobile in 2012
By Kevin May | November 14, 2011
Two-thirds of travel companies will spend more of their precious marketing budgets on social media next year, while over half will also target mobile channels. Read More
Travel businesses pledge to spend more on social media and mobile in 2012
News / Online
Travel businesses pledge to spend more on social media and mobile in 2012
By Kevin May | November 14, 2011
Two-thirds of travel companies will spend more of their precious marketing budgets on social media next year, while over half will also target mobile channels. Read More
Marriott launches Discover ExecuStay blog with public relations exec as guest blogger
News / Online
Marriott launches Discover ExecuStay blog with public relations exec as guest blogger
By Dennis Schaal | November 14, 2011
Marriott ExecuStay launched a Discover ExecuStay blog and the first "guest blogger" is a public relations executive who works for the Marriott mothership. Read More
Social media and SEO created a mutant in travel - Introducing Fake Review Optimization
News / Online
Social media and SEO created a mutant in travel - Introducing Fake Review Optimization
By Viewpoints | November 14, 2011
Welcome to the world of user generated content – circa 2011. Read More
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